June 6, 2016

When Your Biggest Enemy is Being Perfect

cult of done manifesto - better than perfect

john-haydon

You spent five hours on that blog post to get it perfect, and you still haven’t published it.

You can’t find that perfect image for Instagram, so you don’t post anything.

And forget about video – you’ll never get that perfect so don’t even try.

Done is better than Perfect

Perfect slows everything down. Perfect can never be agreed upon. Perfect never gets done.

Are you daunted by perfectionism? If so, here are a few ways to tame the perfectionist in you:

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May 16, 2016

Using Virtual Reality for Social Change Work

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By Caroline Avakian

Virtual reality is a newer medium that has the potential to revolutionize the way many global development and human rights organizations communicate their work. It also presents an opportunity to virtually bring supporters, donors, and all others curious about the work being done on the ground, right to the communities and people they would otherwise not have access to.

The award-winning, “Clouds Over Sidra” a virtual reality film that was released in January of 2105, was one such film. It follows a twelve year-old girl named Sidra in the Za’atari camp in Jordan — currently home to an estimated 84,000 refugees from the Syrian civil war. The groundbreaking film shot for the United Nations using the Samsung Gear VR 360-degree platform, is the first ever film shot in virtual reality for the UN and is designed to support the UN’s campaign to highlight the plight of vulnerable communities, particularly refugees.

Since the success of “Clouds Over Sidra” there has been some buzz on how nonprofits and global development organizations might be able to leverage virtual reality to build awareness of their causes.

One such organization taking on virtual reality is Trickle Up. Trickle Up is a global poverty alleviation organization that works with the world’s poorest and most vulnerable people to help them achieve financial independence and social connection. I spoke with Tyler McClelland, Trickle Up’s Communications Officer, to learn more about what the learnings, challenges, and best practices were for them as a smaller organization, taking on VR for the first time.

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May 5, 2016

How to Build a Marketing Funnel Your Donors Will Love

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john-haydonFundraising is quite a different game then it was even just a few years ago. Mobile and social media has donors constantly distracted (and bombarded) with messages from friends, brands, and competing causes.

For nonprofit marketers this shift means embracing a donor-centric approach that moves from interruption to invitation.

For example, Human Rights Campaign often presents a fundraising ask only AFTER a supporter signs a petition. Their assumption (a correct one) is that people signing a petition are more likely to give.

After signing a recent petition supporters were encouraged to buy a t-shirt:

marketing-funnel-hrc-follow-up-action

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April 4, 2016

3 Core Twitter Strategies That Will Never Die

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john-haydonTwitter followers will be more likely to retweet your content if they like, know, and trust you. But where do you start? How do you develop a strong network on Twitter?

One way to think about building a stronger network on Twitter is to focus on three core Twitter strategies: Search-Building, Raft-Building, and Klout-Building

 

1. Search-Building Twitter Strategies

An important part of any online strategy is search. How will people find you when they want to find you now? How will people discover you when they’re trying to solve a problem?

But how does Twitter help you get found – both on Twitter and Google?

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March 16, 2016

Should Your Nonprofit Use Snapchat?

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john-haydon

Snapchat is a mobile app that lets users share photos and videos that are deleted in 24 hours. Snapchat users share snaps (temporary videos and photos) privately with a few friends, or as stories with all their followers.

What people love about Snapchat

You might be wondering why someone would use a social network that deletes everything they share.

If you’re wondering this, you were probably born before the internet. You never had “that talk” with your parents about being safe online. And you never had to worry about a potential employer digging through your Facebook updates. Which is why millennials love Snapchat.

The best thing about Snapchat is that all posts are deleted by default. So snappers don’t need to worry about an everlasting online persona.

Snapchat explains:

Our default is delete. Conversations are ephemeral unlesssomeone chooses to save or screenshot them. And if they do,we do our best to make the sender aware. Just like a face-to-face conversation content stays impermanent unless someone goes out of their way to record it.

Snapchat by the numbers:

  • Launched in 2011
  • 100 million users
  • 6 billion video views every day
  • 86% of Snapchat’s users fall into the 13 – 37 age range
  • $100,000 is the minimum ad spend for brands.

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February 19, 2016

Honesty Oscars: Best Activist in a Leading Role

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By Danielle Daley

My friends over at the Accountability Lab and the ONE campaign are hosting the Honesty Oscars. Every day in the week leading up to the Academy Awards, February 17th to 21st, ONE and Accountability Lab will unveil a category for the Honesty Oscars 2015, an award that honors not Hollywood films, but the creative work of activists and organizations that fight global corruption. Vote for your favorites, and they’ll announce the winners following the Oscars on Monday, February 23rd.

We think it’s great that they’ve hijacked the Oscars in the friendliest and most humanitarian way possible by shining the spotlight on the people and projects that rarely get it.

Please go cast your vote here and consider yourselves a member of the Honesty Oscars Academy!