Facebook recently added the ability to livestream (live video) on Facebook, catching up to the explosive popularity of livestreaming apps like Periscope. While Facebook Live was recently only available for celebrities and then some early livestreaming adopters, it has now rolled out this feature to everyone with an iPhone in the US, and plans are that Facebook will roll this out to the rest of the world in the coming weeks. We can only predict that a version for Android will be coming soon as well. Now, the thing is that Facebook Live Video is available only for individual profiles and for verified pages. Verified pages receive those little round, blue checkmarks right next to their names.
So what does all this mean for nonprofits who rely on Facebook to communicate with their Facebook fan communities? Here’s a quick breakdown:
Are you curious how your nonprofit’s marketing stacks up against your peers? Which marketing channels are most important to your peers? Do you share the same challenges faced by your peers?
All of these questions are answered in the Nonprofit Marketing Guides’ 2016 Nonprofit Communications Trends Report.
- Top goals for nonprofit communication directors in 2016: brand awareness & engaging community.
- Your website is still the most important communications channel.
- Facebook, Twitter and YouTube remain the top three social media sites for nonprofits.
- Your peers are posting to Facebook at least once a day.
- The goals of Executive Directors are more aligned with Development than Communications.
- 59% of nonprofits will pay for Facebook advertising in 2016.
- Recipe for nonprofit comm success? More dedicated staff, bigger budgets and more internal cooperation.
Predictions are a tricky thing. They’re mostly comprised of strong currents of the present, past habits and a big dose of educated guessing. When it comes to nonprofits, there’s also an element of hopefulness that’s thrown in, at least in my list of predictions for 2016.
2015 has seen much innovation in technology and communication. The United Nations Sustainable Development Goals were recently approved and organizations and countries have started working towards the newly revamped goals. We’ve also seen the world change dramatically – terrorism in all its new iterations is ever present, and we’ll be seeing how nonprofits and global development and relief organizations respond to the current challenges on and off the ground. Here are my predictions for 2016 that reflect our changing global dynamics and expectations.
Social Media – Both large and small social good organizations will be capitalizing on hashtags in much more proactive and creative ways. We’ll be seeing more organizations use mainstream hashtags that aren’t necessarily exclusive to the nonprofit sector, such as #finance #innovation and #smallbiz to inject themselves into digital conversations that are related to their causes. We’re also going to be seeing the hashtags #globalgoals and #SDGS become increasingly popular unifying hashtags as social good organizations and countries come together to work on the newly approved United Nations Sustainable Development Goals. We’re also starting to see nonprofits dip their toes into social livestreaming apps like Periscope and Meerkat, and the capacity it has to take us to places and share experiences largely unseen by supporters and donors.
As a nonprofit fundraiser (and communications officer and technologist and…), I’ve developed sharp project management skills – it’s the key to wearing all of the hats!
My favorite project management tool for nonprofits is Asana, a web-based “teamwork without email” platform.
I use Asana to manage our direct mail fundraising and communications processes – a series of critical deadlines involving multiple team members and vendors – with ease.
Here’s how you can manage your nonprofit’s direct mail process with Asana, too:
1. Create a new project for your mailing
Start by setting up a new project in Asana. Write a descriptive title and include the drop date in the title. Using a standard naming convention will make it easier for you to keep track of multiple mailings. For example: Direct mail: Summer newsletter – 6/20/16
Facebook is testing a new fundraising app that just might make giving as “social” as liking, commenting, and sharing.
Called “Fundraisers”, the app will include a set of fundraising features for charities and nonprofits:
- Share fundraising campaigns with Page followers
- Use photos and video to tell fundraising stories
- Track progress toward a campaign or project
- Update supporters when fundraising goals are achieved
- Customize donation amounts
- Get donations via credit card or PayPal
But this isn’t the first time Facebook has dabbled with fundraising features:
- In 2012 Facebook recommended a few third-party apps for fundraising.
- In 2013 Facebook tested a Donate Button that never really took off.
- In January of 2015, Facebook launched a Call-to-Action button for Pages that includes a“Donate” option.
- More recently Facebook has partnered with large charities on campaigns like fighting Ebola (below) and the Nepal earthquake.
Good question, right?
How did your nonprofit do last year?
If you participated in Giving Tuesday before, you can look at several metrics to judge your past success.
Depending on your goals, you can look at:
- Total donations ($)
- Number of new donors acquired
- Number of current donors who gave
- Number of new emails acquired
- Number of people who engaged with campaign (clicks, conversions, shares)
- Engagement with follow up messages (email, social, etc)
- You get the idea