May 15, 2017

4 Creative Summertime Fundraising Projects

bigstock-goals

john-haydon

In June, everyone shifts into summertime mode. The kids are done with school. Summer camps and vacations are anticipated.And for many nonprofit marketers, work slows down or takes on a different pace.

How can you make the most of your summertime mode?Here are a few creative summertime fundraising projects to get you inspired:

 

Tip 1: Get Into The Summertime Spirit

Where is your audience during the summertime? How do conversations change during the summertime? For example, are your supporters sharing more vacation pictures?

Summertime Fundraising Projects - YSummerMatters

Consider these summertime themed campaigns:

  • Flip flop drive for the homeless
  • Pack a Summer picnic for underprivileged youth
  • YMCA Example: Send a kid to camp #YSummerMatters (shown above)
  • Take advantage of summertime selfies on Facebook and Instagram

Tip 2: Engage Core Supporters

Attention spans are limited in the summer. Focus on your core – your truly committed supporters. How can you make them feel valued and special?

Focus on those who give frequently:

  • Convert one-time donors to sustainers
  • Up the ante with current sustainers
  • Focus on donor appreciation

Tip 3: Pick a Summertime Cleanup Project

If you’re like most nonprofits, you’re busy. Sometimes important projects get put on hold. What’s the best way to finally focus on the things you’ve been putting off?

  • Clean up your data. For example, that data de-duping project you’ve been putting off.
  • Clean up your metrics. For example, set up Google Analytics for better reporting (goals are a must).
  • Tighten up your website. Take a look at your conversion pages and see how you can convert more supporters.

Tip 4: Get a Jump on September

Summer will be over in the blink of an eye. Once September rolls around, your immediate focus will be year-end fundraising! Use any downtime during the summer to prepare for year-end.

Plan your content calendar for September – December

  • Gather stories and write content
  • Create a content surplus
  • Schedule and queue up content

Bonus: Coffee

Attend my weekly Hump Day Coffee Breaks (sign up here for weekly invites). Coffee not included.

May 12, 2017

The Friday Edit – Links I’m Loving

souvenirs at grand bazaar, istanbul; eladora/shutterstock

souvenirs at grand bazaar, istanbul; eladora/shutterstock

As we get ready to wind down for the weekend, I wanted to share some links from around the web that have inspired me, taught me something new, or given me a hearty laugh. Hope they do the same for you. Happy Friday!

The buildOn Instagram account is endlessly inspiring to me. A great one to follow.

+Acumen just launched some amazing free online courses. From ‘Business Models for Social Impact’ to ‘Financial Modeling for the Social Sector’ and more – it’s worth a peek.

I’m living in this T-shirt right now. I call it #empowermentchic. ;)

NTEN (The Nonprofit Technology Network) is producing two conferences this fall—in New Mexico and Oregon—and both are designed to help you develop and refresh your digital strategy. Highly recommended.

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March 17, 2017

How to Handle Haters on Social Media Without Getting Flustered

FINAL

john-haydon

Haters Back Off is one of my favorite recent Netflix shows. YouTube star Maranda Sings essentially plays herself – a terribly flawed individual hell-bent on fame and fortune, no matter what cost, in the age of YouTube. Two thumbs up.

 

On her way to becoming famous, Miranda has to deal with haters – online, in her family, and in her mind.

Haters gonna hate

So what is a hater? From the urban dictionary:

A person that simply cannot be happy for another person’s success. So rather than be happy they make a point of exposing a flaw in that person.

Hater example:

  • Susan: You know, Kevin from accounting is doing very well. He just bought a house in a very nice part of town.
  • Jane (hater): If he is doing so well why does he drive that ’89 Taurus?

How to Handle Haters on Social Media

As a nonprofit marketer, you are tasked with growing a community of dedicated supporters, while also creating a safe and respectful place for discussion.

As a community manager, you must have a plan for haters.

Here is my 5-phase plan for haters:

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February 14, 2017

Socialbrite Partners with Newly Launched MissionBox

missionbox-pillars

Socialbrite has partnered with MissionBox on their launch today!

MissionBox.com operates on a freemium model and offers many free resources that help nonprofit leaders connect with that perfect peer who is seeking guidance. The goal? Stop “reinventing the wheel”, create a larger sense of community, and together, make a greater impact.

MissionBox provides tools for nonprofits such as:

  • Providing access to researched and curated knowledge relevant to nonprofit operations and service delivery, including best practices, articles, case studies and books
  • Expanding opportunities to learn and share best practices and advice on a regional or global basis, through relationships or conversations with policy makers, researchers and colleagues
  • Facilitating connections with nonprofit professionals, funders, and business community resources around the world and in your own community.

Wishing them a great launch today!

You can learn more about becoming a MissionBox ally by joining here for free.

 

January 19, 2017

Top 5 Nonprofit Conferences for 2017

storytelling-at-NTC

By John Haydon

john-haydonThere are so many amazing nonprofit conferences to choose from, many more than even just 3 years ago! So trying to figure out which conferences to attend can be daunting.

Here are 5 of the most notable, can’t-miss nonprofit conferences in 2017 (in no particular order).

1. Cause Camp

Cause Camp is a nonprofit conference by Nonprofit Hub, and I’ll be speaking there for the first time this year!

CauseCamp is March 27-28 in Lincoln, Nebraska, at Nebraska Innovation Campus.

Cause Camp will leave you inspired, enlightened and give you the action items you need to make a change in your organization immediately.

Topics covered:

  • Nonprofit Marketing
  • Storytelling
  • Fresh fundraising perspectives
  • Tangible problem-solving

Check us out on Facebook and Twitter or join the conversation with #CauseCamp17

2. Nonprofit Storytelling Conference

The Nonprofit Storytelling Conference will be in San Diego from November 9 11. This will be a game-changer for nonprofits seeking to tell better stories and raise more money.

In just two weeks, Kelly was able to increase the number first-time donors by 4X. Plus, she reactivated 40 lapsed donors and got 14 new monthly donors. Pretty solid results!

Details for the conference will soon be available on their website.

3. International Fundraising Conference

AFP International is hosting their 54th International Fundraising Conference April 30-May 2 in San Francisco, California. The content is all centered around changing the rules of the philanthropic and fundraising space.

There will be over 100 sessions over the 5-day conference covering:

  • Leadership
  • Relationship building
  • Securing the gift
  • Innovation

Check them out on Facebook and Twitter.

 

4. MCON

MCON is a fresh take at changing the world. It’s not a nonprofit conference per say, it’s a social change conference. The conference is for people who care about social change and want to turn their interest into action.

They’ve featured speakers including Matt Bellassai, Minka Kelly, and several higher-ups of benefit corporations – not to mention Cause Camp 2017 speaker, Derrick Feldmann.

Stay up to date with their Twitter and Facebook.

5. Nonprofit Technology Conference

The 2017 Nonprofit Technology Conference will be held from March 23rd through the 25th in Washington DC. Over these three days, there will be over hundreds of sessions and networking events as well as an exhibit hall containing the most up-to-date nonprofit products and services.

Sadly, I will not be able to attend this year because of a speaking conflict.

Stay up to date with the NTEN Twitter and Facebook.

Get out there and learn!

Getting out of the office and changing up your routines prevents burnout and contributes to your professional growth. Keep these conferences on your radar, and hopefully, I will see you in Lincoln for Cause Camp 2017!

 

December 14, 2016

The Nonprofit Colleague Gift Guide (Under $20)

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Photo courtesy of Shutterstock

Caroline Avakian Headshot final

‘Tis the season for holiday gift exchanges and Secret Santas at the office. If you’re anything like me, picking out the perfect gift can seem daunting amidst the stress of nonprofit year-end donation season, end-of-quarter board meetings, personal travel plans, and other gifts to sort out for friends and family.

 

So this year I put together a little guide for all the last minute gifts you’ll be happy and not so reluctant to give.

iRing

iRing, $19.99. For that communications colleague that always has their smartphone in hand. The iRing® is an attachable accessory that allows you to comfortably grip your smart device and also functions as a horizontal and vertical stand for your smartphone.

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