February 24, 2014

Getting your board on board with social media

This is the first of a two-part series on making the case for your social media plan and initiatives.

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, social media managers.

Caroline AvakianYou get it, your team gets it, but how do you make sure all the directors on your board understand the value that social media can bring to your organization? Some board members may know it’s an activity your nonprofit should be engaging in but still feel it’s something that can be relegated to an intern instead of making a real resource investment in social media. Sound familiar?

Explain the role of social media

If you’re having a debate over whether to spend time on social media, you’re having a discussion that was valid five years ago, but society has moved past that. The era of one-way communication is over. The conversation today should be about your organization’s expressed programmatic goals – with social media being the means, not the end. Continue reading

February 14, 2014

Three free tools to boost your nonprofit’s public relations

PR PIC shutterstock_171952883

Caroline AvakianUnless you have a publicist, public relations strategies at small to medium nonprofits are often on the back burner. There are press releases that wind up sitting on your website and not getting much distribution. Press pages with long listings of news article from 2010. You get the picture and we get it too — it’s difficult to focus on PR, especially when you’re a small to mid-sized organization with limited staff and resources.

The good news is that there are a handful of social startups out there focused on helping businesses and nonprofits have an easier time of getting their news out, and helping you find the outlets you should be focusing on. So, I’ve compiled a short list of social public relations tools that will help your nonprofit take the next steps into your newly revitalized public relations plan! Continue reading

February 3, 2014

How content marketing can help your nonprofit

bigstock-Content-Flow-Char-640
Image by Ivelin Radkov courtesy of BigStockPhoto

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Web publishers.

John HaydonYour nonprofit has a problem. You’re trying to get people to volunteer their time and donate their money–but you can’t even get them to pay attention.

You’re not alone. In the internet age, nonprofits and businesses are all in the same boat.  We’re not only competing with each other for people’s time and interest.  We’re also competing with online games, viral videos, and cute cat photos.

But what if you didn’t have to compete? What if, instead of your bidding for your supporters’ attention, they came looking for you?

You’re already doing content marketing

You can use content marketing to attract the people and funders whose support you want.

Don’t let the term throw you. You’re already doing marketing any time you communicate with a specific group of people to move them toward taking an action you desire. Continue reading

January 27, 2014

3 ways nonprofits should take advantage of video marketing


Have some fun! “Follow the Frog” by the Rainforest Alliance.

Guest post by Teddy Hunt

teddy-huntCreating video content is one of the easiest ways a nonprofit organization can get noticed. Eighty-five percent of Internet users say they’ll watch videos online, and 39 percent say they’re more likely to share videos than text-based content with their friends.

Forrester Research says it’s also 50 times easier to get a site with a video to rank on Google’s first page than a standard website. Read on to learn about the key ways nonprofits can take advantage of the power of video marketing.

Raise awareness of your nonprofit

There are more than 1.5 million nonprofit organizations in the United States alone, according to the latest stats from the National Center for Charitable Statistics. These organizations and those abroad all compete for the generous donations of the world’s donors. So how do you make sure that your nonprofit’s voice is heard above the throng? Continue reading

January 21, 2014

29 essential tools for social media marketers

Infographic on how to make your marketing more productive

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIan Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools.

Some of these tools you may already know about, but here’s a quick rundown of the highlights: Continue reading

January 16, 2014

5 mobile apps for humanitarian aid workers

Global-Emergency-OverviewThe Global Emergency Overview app.

Target audience: NGOs, nonprofits, cause organizations, foundations, social enterprises, aid workers, journalists.

Caroline AvakianLast week, I wrote a post on 10 Nonprofit Productivity Apps to Try in 2014, and it prompted a great discussion with a colleague regarding which apps could actually help humanitarians working in the field.

In recent years, we’ve seen many exciting and innovative mobile apps hit the digital marketplace – apps that help connect farmers in India to markets, help medical workers gather health data and treat patients in Malawi, and help people fundraise on the go. But what about the aid workers who often risk their lives just doing their jobs? Any helpful apps to make their jobs a bit easier?

So as a follow-up to last week’s post, I’m sharing five mobile apps specifically created for humanitarian aid workers or … the humanitarian at heart. Continue reading