January 27, 2014

3 ways nonprofits should take advantage of video marketing


Have some fun! “Follow the Frog” by the Rainforest Alliance.

Guest post by Teddy Hunt

teddy-huntCreating video content is one of the easiest ways a nonprofit organization can get noticed. Eighty-five percent of Internet users say they’ll watch videos online, and 39 percent say they’re more likely to share videos than text-based content with their friends.

Forrester Research says it’s also 50 times easier to get a site with a video to rank on Google’s first page than a standard website. Read on to learn about the key ways nonprofits can take advantage of the power of video marketing.

Raise awareness of your nonprofit

There are more than 1.5 million nonprofit organizations in the United States alone, according to the latest stats from the National Center for Charitable Statistics. These organizations and those abroad all compete for the generous donations of the world’s donors. So how do you make sure that your nonprofit’s voice is heard above the throng? Continue reading

January 21, 2014

29 essential tools for social media marketers

Infographic on how to make your marketing more productive

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIan Cleary of RazorSocial recently published an infographic highlighting the daily tasks of a social media marketer. But what’s really useful about this infographic isn’t a rundown of daily tasks. It’s the 29 tools.

Some of these tools you may already know about, but here’s a quick rundown of the highlights: Continue reading

January 16, 2014

5 mobile apps for humanitarian aid workers

Global-Emergency-OverviewThe Global Emergency Overview app.

Target audience: NGOs, nonprofits, cause organizations, foundations, social enterprises, aid workers, journalists.

Caroline AvakianLast week, I wrote a post on 10 Nonprofit Productivity Apps to Try in 2014, and it prompted a great discussion with a colleague regarding which apps could actually help humanitarians working in the field.

In recent years, we’ve seen many exciting and innovative mobile apps hit the digital marketplace – apps that help connect farmers in India to markets, help medical workers gather health data and treat patients in Malawi, and help people fundraise on the go. But what about the aid workers who often risk their lives just doing their jobs? Any helpful apps to make their jobs a bit easier?

So as a follow-up to last week’s post, I’m sharing five mobile apps specifically created for humanitarian aid workers or … the humanitarian at heart. Continue reading

January 13, 2014

5 technologies that your nonprofit should be using

collage
Image via Shutterstock

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, small businesses, educators, bloggers, Web publishers, general public.

Guest post by Joseph Stark

joseph-starkTechnology is always changing, and nonprofit organizations need to keep up with the latest tools for survival.

To get the word out about your cause and to create a more efficient environment for your staff or volunteers, you’ll want to check out these five technologies that your nonprofit can put into place for next to no cost.

Use social media strategically

1Social media needs to be part of any organization’s outreach to the public, and it’s such an important part of marketing and branding that it’s worth highlighting here. If your organization is like 89 percent of all nonprofit organizations, then you already have a Facebook page, but Twitter adoption is lower. If you’re among the 28 percent of nonprofits without a Twitter account, it’s worth expanding to different platforms to help reach a wider audience and to get the word out about your organization. Continue reading

January 8, 2014

7 marketing goals for every nonprofit communications plan

bigstock-goals
Image by Dirima courtesy of BigStockPhoto

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

John HaydonIf you’re like most nonprofit communicators, you have a list of specific goals for the coming year. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on your Facebook updates.

But whatever your goals are, make sure they cover these seven goals for the months ahead:

Write it down

1A plan is very difficult to follow and measure if it’s not written down. Most nonprofits don’t have a content strategy. And based on the limited work I’ve done, they also lack an online marketing strategy that’s written down. Continue reading

January 6, 2014

10 nonprofit productivity tools & apps to try in 2014

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Stay lean & work smarter in the new year

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public.

Caroline AvakianMost of the nonprofit communicators I work with site lack of time and productivity as their number one job frustration. It’s true: Nonprofit professionals are often tapped out, working late hours just to keep up. Plus, many of my clients tell me they have no time to stay on top of the latest tools and apps that could help ease their work load.

So in an effort to help you enter 2014 armed with a set of tools to make your work life simpler, I’ve compiled a list of my 10 favorite productivity hacks that are free or come at minimal cost.

voxer

Voxer: Record your messages for playback later

1Voxer is a free walkie-talkie style phone app that lets you talk to anyone in the world using live text and voice. It also lets you send photos. Voxer really does works just like a walkie-talkie — only better, because it records all your messages for playback later. It’s especially great for international organizations that can use it to communicate with staff abroad in real time. I use this app for quick check-ins with clients working in East Africa and Asia. This is also a great tool for organizations running events throughout the year. Your event team can communicate with each other with this app versus renting pricier walkie-talkie kits for galas, fundraisers, etc.

HipChatIcon

HipChat: Private chat built for teams

2HipChat is a private chat service built for teams to share ideas and files in group chat rooms. HipChat allows for real-time project management and collaboration and lightens the load on you and your team’s email inbox. It also organizes your chats by project and saves your chats so you can review and pick up where you left off. No need to settle for AIM or to fire up a Google Hangout.

asana

Asana: Free project management

3Move over Basecamp, Asana has entered the project management playing field and created a free tool that does most of what the best project management tools do, plus it integrates nicely with Google Drive. Asana allows you to view all your projects at once with a three column view that includes features like work spaces, projects, tasks, tags, notes, comments and an inbox that organizes and updates information in real time. It’s free for teams of up to 15 users. Continue reading