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May 8, 2013

Little Bird: New social tool helps identify potential supporters

kookaburra

Photo by Randi Deuro on Flickr (CC BY)

New social tool helps organizations identify top influencers

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

JD LasicaSocial media has changed not only marketing but search. Today, you need to know who are the top influencers in your sector before you can engage with them and convert them into becoming supporters or champions.

Marshall Kirkpatrick, CEO/co-founder of Little Bird: "We can deliver you right to the top of the mountain."

Marshall Kirkpatrick, CEO/co-founder of Little Bird: “We can deliver you right to the top of the mountain.”

Now along comes a new player in the social influence space whose goal is to provide that missing piece of the puzzle: Little Bird. The brainchild of Marshall Kirkpatrick, an entrepreneur/data journalist/technologist who was co-editor at ReadWriteWeb, Little Bird has been in closed beta since October with an exclusive focus on Twitter. But today the site is spreading its wings (sorry!) by expanding to include Facebook, Google Plus and LinkedIn. It’s still in private beta but the invitation wait time is very short. Continue reading →

May 7, 2013

Understand WordPress tags and categories

categories vs. tags

A quick, helpful guide for nonprofits using WordPress

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, WordPress users.

John HaydonOne of the most common questions about writing an effective blog post is the proper use of categories and tags.

What exactly are categories and tags? What purpose should they serve for the reader? Should they each just be one word? How do tags and categories relate to each other? And what does all this mean for optimizing your site for search (SEO)? Continue reading →

May 6, 2013

3 ways to boost Facebook engagement with text updates

Post Status

How to make text updates as effective as photos

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers.

John HaydonIt seems like all the “experts” tell us is to post photos on our Facebook page to get more likes, comments and shares.

Text updates aren’t as sexy, but they can be equally as effective.

Why bother posting text updates on your Facebook page?

Why should you care about posting text updates when the research says photos work best?

There are at least two reasons:

  1. Research is always biased. All studies about how content performs on Facebook is based on aggregate data from thousands of Facebook users, and never a true benchmark for your unique community. It’s like comparing apples with a huge bag of fruit.
  2. Posting diverse content helps you engage more users simply because people have diverse preferences for content type and content topics. Continue reading →
May 3, 2013

How should PTAs be using social media?

This morning I’m giving a two-hour bootcamp at the annual California State PTA convention in San Jose, a year after I gave a similar workshop to the same gathering in Anaheim.

We expect over 100 PTA officials, educators, volunteers and others on hand for an interactive session about how PTAs and similar organizations can benefit from enlisting support from the community.

I’ve embedded my bootcamp presentation above — we’re in room 210B of the San Jose Convention Center at 9 am — and added a number of resources on a special Socialbrite.org/PTA page we’ve set up. Continue reading →

May 2, 2013

5 ways to dominate Facebook’s new news feed

IRC

Great images boost your place in the news feed

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook page administrators and users.

John HaydonFacebook launched an enhanced news feed that’s rolling out to all users in the next weeks on both mobile and the Web.

The enhanced news feed now allows users to tailor and focus more easily on specific feeds:

  • All Friends: a feed that shows you everything your friends are sharing.
  • Photos: a feed with nothing but photos from your friends and the pages you like.
  • Music: a feed with posts about the music you listen to.
  • Following: a feed with the latest news from the pages you like and the people you follow.

    • Continue reading →

May 1, 2013

Media innovations from Europe coming to Stanford

finnish-art-elina-brotherus
A work by Elina Brotherus included in the exhibit, “Ars Fennica: Finnish Art Now.”

Overseas projects to focus on mobile, data, journalism

JD LasicaOn Monday I’ll be heading to Stanford University to help judge News Pioneers: Media innovations from Europe.

The participating teams are in different stages in their projects or start-ups. A few already have a working product and a growing customer base. Most, however, are just at the starting point in their development work. Stanford is bringing in a number of new media veterans to offer feedback and guidance to the teams about how to develop their project with innovative new media approaches. I’ll be looking forward to hearing more about each of these interesting efforts. Continue reading →

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