Photo by Randi Deuro on Flickr (CC BY)
New social tool helps organizations identify top influencers
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
Social media has changed not only marketing but search. Today, you need to know who are the top influencers in your sector before you can engage with them and convert them into becoming supporters or champions.
Now along comes a new player in the social influence space whose goal is to provide that missing piece of the puzzle: Little Bird. The brainchild of Marshall Kirkpatrick, an entrepreneur/data journalist/technologist who was co-editor at ReadWriteWeb, Little Bird has been in closed beta since October with an exclusive focus on Twitter. But today the site is spreading its wings (sorry!) by expanding to include Facebook, Google Plus and LinkedIn. It’s still in private beta but the invitation wait time is very short. Continue reading