Socialbrite.org fills a glaring gap in the social media world. While young people and early adopters increasingly turn to the social Web not only to socialize but to communicate, explore new ideas and share new experiences, nonprofits and social change organizations are still generally stuck in the top-down, one-way world of Web 1.0. The young […]
Archives for June 2009
Why Twitter won’t replace email marketing
Earlier this week, I spoke with an executive director at a large non-profit who wanted to know how she could replace email marketing with Twitter. They have been using email marketing as the prime way to engage current supporters, but had been less than desirable results in recent months. After spending considerable time discussing their […]
Incentives for doing good
I had a riveting lunch this week with Jack Herrick (above), a serial entrepreneur who sold eHow (How to Do Just About Everything!) three years ago and, shortly before that, founded wikiHow (Building the World’s How-to Manual), where he’s now CEO of that social-good company. Today’s top wikiHow article: How to Moonwalk Like Michael Jackson. […]
Boxee and the promise of open media
At last weekend’s Open Video Conference, where 850 people turned out at NYU to discuss the future of open media, the standout open source project — at least for me — was Boxee. It’s not so much a company as a cause. This is a big subject, so, first, a word about the conference, put […]
YouTube calls for video volunteers to help nonprofits
Volunteerism in the 21st century can take a different form than traditional charity work, like YouTube’s Video Volunteers. The mission of YouTube’s Video Volunteers platform is to connect nonprofit organizations with skilled video makers who can help them broadcast their causes through video, reaching new audiences online and driving action around issues and projects that […]