One thing that sets Facebook Pages apart from Profiles, Groups and Community Pages is the ability to create custom tabs using an application called FBML.
There’s an excellent post over at Social Media Examiner about using FBML that includes detailed steps (and example code you can copy) on two specific tactics:
How to add a clickable image in Static FBML
How could this be used? Create an eye-catching image with a call to action that links directly to your donation page.
How to embed a YouTube video in Static FBML
This allows you to put a YouTube video anywhere within a custom tab instead of being limited to the YouTube Box layout.
You’ll find a lot more details about these two customization tactics in the post.
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