Guest post by Chad Norman Internet Marketing, Blackbaud You have a social media strategy – now what? Using your various social media channels to meet strategic goals is the right way to operate, but some time you need an idea or two to help you get there. One year ago, Melanie Mathos and I created […]
Archives for October 2010
Tips on how to mobilize your supporters
George Weiner, CTO of DoSomething, during our panel When you moderate a panel at BlogWorld Expo, ironically, sometimes you’re the last person to blog about it. Such is the case with the Oct. 16 “Mobilizing your social network” panel with this all-star lineup: Andres Glusman of Meetup.com, Justin Perkins of Care2, George Weiner of […]
All about the new admin panel for Facebook Pages
If you’re confused by Facebook Pages, this will be a change you’ll welcome: Facebook has just released a new admin panel for Facebook Pages. Previously, accessing all the important task areas for a Page was a bit difficult – mainly because there were different locations for each task. For example, if you wanted to edit […]
How should nonprofits channel corporate altruism?
Photo by Vardhana Looking at the blurring lines between corporate social responsibility & cause marketing Guest post by Beth Kanter & Kami Watson Huyse Zoetica Aligning with a cause is a great way for a for-profit company to both raise its profile while doing something good for society at large. For nonprofits and causes, […]
Malcolm Gladwell doesn’t tweet
Photo by Luc Legay on Flickr (CC BY-SA) Social networks have provably made a difference in people’s lives Guest post by George Weiner Chief Technology Officer, DoSomething Like a bull through a china shop, Malcolm Gladwell’s recent article in the New Yorker, Small Change: Why the Revolution will not be Tweeted, plows through social […]