A heat map of Foursquare members worldwide.
Use check-ins & shout-outs to raise awareness among its 10 million members
Target audience: Nonprofits, cause organizations, foundations, NGOs, brands, start-ups, Web publishers, educators.
Guest post by Wilneida Negrón
Make your nonprofit a venue on Foursquare
1Make your organization a “venue” on Foursquare so that when people are in your area, a notification about your organization will show up. You can take advantage of this feature by adding advocacy action alerts that will show up when others view your organization to alert people to any advocacy needed or even to recruit volunteers, etc.
Also encourage your staff to start individual Foursquare accounts so that they can promote their activities. For example, if you have an outreach or community education component to your work, your outreach staff could check in at venues where they are holding a workshop, attending a task force or participating in any other community meetings or events.
Bring awareness to resources in your community
2Use the “tips” feature on Foursquare to bring awareness about resources available in your community. Have your staff create individual Foursquare accounts and have them leave tips about locations in the community that could be helpful to your client population. You can also encourage local community leaders to leave tips as well. Your staff can also include facts about your organization, hours of operation, nearest subway or bus stop.
Promote and enhance the donation experience
3Consider this idea to enhance the donor giving experience and support local businesses. Talk to local stores and businesses and see if they will make a tax-deductible donation to your organization if a number of people come to their store. For example, talk to your local coffee shop and see if they will make a donation to your organization if 50 people will check into their shop within a period of time.
You can promote this arrangement in your other social networks accounts such as Twitter, Facebook, etc. and let people know that if they check in at this store, the shop will make a donation to your organization. This is a win‐win situation for all: You can promote your organization and raise funds, local businesses also get promotion and business, and customers feel involved and glad they made a direct contribution.
Community education and public awareness
4Many organizations have been using Foursquare to educate the public and bring awareness to issues affecting the community. For example, the National Wildlife Foundation developed a campaign where every time someone checked into an outdoor space like a park or natural landmark, they would receive NWF sponsored tips of the wildlife they should look for, or views to not miss. The idea is to make visiting outdoor spaces interesting and informative and increase awareness, while at the same time increasing awareness of NWF.
Communicate with attendees at advocacy events
5If you organize advocacy events such as rallies, public meetings, etc. use the check‐in feature on Foursquare to have attendees check in to the event. You can then use this feature to communicate with attendees and send logistical and other information.
Generate goodwill: Support your allies
6The amazing day-to-day work that nonprofit organizations do often goes unnoticed. Use the “shout‐out” feature on Foursquare to congratulate and praise other organizations, community leaders, etc. every time you check into a venue. This little act can go a long way in generating goodwill and strengthening community ties.
What do you think? Do you have other suggestions for how organizations can use Foursquare?