Target audience: Facebook Page administrators, nonprofits, foundations, NGOs, cause organizations, Web publishers, educators, journalists, general public.
What is a good onlilne tool to automate posting to Facebook? There are a few solutions out there, like HootSuite or Seesmic, but the best one I’ve come across is PostPlanner.
PostPlanner is a Facebook Page content management tool that allows you to schedule posts to the different Pages that you manage. It optimizes content specifically for Facebook in a few ways:
- Post photos and videos to your Facebook’s photo albums (wall) as if you posted directly to Facebook.
- Post long URLs.
- Edit titles and excerpts of posted articles.
- White-label the app with your own icon and link it back to your website or Facebook Page.
In this video above I discuss why HootSuite and Seesmic may not be the best options for posting to your Facebook Page — by the way, I love these tools for Twitter! — compared to PostPlanner.
Note that PostPlanner is a paid service: Try it out for free for 30 days, then pricing starts at $4.95 per month.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.
But hootsuite allows long links, Facebook optimization (editing the blurb), and scheduling. and it’s free. What makes this any different?
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Facebook has eliminated an extra click for administrators of multiple pages who wish to navigate the site using one of their aliases.Those who administer more than one page now see them all listed in the same pulldown menu in the upper-right-hand corner of the screen.
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