Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, Web publishers, general public. If you’re creating a new website, or redesigning your current website, you absolutely must start with clear objectives. This way, you’ll save time deciding which website platform best suits your needs. You’ll also and have a clear framework for your design. […]
Archives for August 2012
7 smart techniques for content curation
Heard of content curation? It’s the process of sifting through information on the Web — from articles to images to videos to tweets — to organize, filter and make sense of content and then to share the very best material with your network.
10 ways to make your nonprofit site more awesome
Despite the proliferation of social media, your website is still your primary identity online. It may not be the place where you engage with constituents and supporters, but it is the place they’lll go to when they want more from the relationship.
5 ways to deal with losers on your Facebook page
Image by jonny2love on Flickr Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, Facebook administrators. Acommon concern and challenge that many Facebook page managers have is dealing with disrespectful and hateful commenters. And the fact that any Facebook user can comment on your page makes this even more difficult. Fortunately, all […]
How to take engagement to the next level
Social media used to be all about assumptions: Who is online, what they are doing, how much they love you, whether or not your content resonates. When nonprofits and companies began rapidly adopting social media in the late 2000s, activities were based on assumptions and experimental ideas. Fast forward five years, and we now have at our disposal some solid measurement and data collection software systems, research studies, case studies, demographic data and a relatively savvy social media user base. The problem? We’re still working from hunches and assumptions.