Create more effective calls to action with personas
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, video producers.
This free e-book will walk you through eight steps to creating and using effective marketing personas for your nonprofit.
You will learn:
- What marketing personas are and why you should care.
- How to discover the emotional triggers that motivate your supporters.
- Four questions that will breathe life into your personas.
- Resources for finding photos you can use for your personas.
- How to use your personas to improve your website content.
Also included is a six-page template you can print out and use to create your own personas.
Download this important workbook now:
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.