May 12, 2017

The Friday Edit – Links I’m Loving

souvenirs at grand bazaar, istanbul; eladora/shutterstock

souvenirs at grand bazaar, istanbul; eladora/shutterstock

As we get ready to wind down for the weekend, I wanted to share some links from around the web that have inspired me, taught me something new, or given me a hearty laugh. Hope they do the same for you. Happy Friday!

The buildOn Instagram account is endlessly inspiring to me. A great one to follow.

+Acumen just launched some amazing free online courses. From ‘Business Models for Social Impact’ to ‘Financial Modeling for the Social Sector’ and more – it’s worth a peek.

I’m living in this T-shirt right now. I call it #empowermentchic. ;)

NTEN (The Nonprofit Technology Network) is producing two conferences this fall—in New Mexico and Oregon—and both are designed to help you develop and refresh your digital strategy. Highly recommended.

Continue reading

April 21, 2015

5 Communications Lessons Learned Working at an Anti-Poverty Nonprofit


This post was originally published in the Huffington Post. Photo courtesy of Trickle Up.

By: Caroline Avakian

The United Nations Millennium Development Goals (MDGs) are the world’s targets for addressing extreme poverty in its many dimensions. The MDGs target date expires this year, and as we collaboratively build out new goals for the next 15 years, it will be critical that nonprofit communicators in the global development sector build on what we’ve learned as well. So it got me thinking about what some of my lessons learned were after almost five years working at Trickle Up — an international organization that empowers people living on less than $1.25 a day to take the first steps out of poverty, providing them with resources to build sustainable livelihoods for a better quality of life.  Continue reading

March 14, 2013

Free download: The Nonprofit Marketing Personas Workbook


Create more effective calls to action with personas

Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, video producers.

John HaydonMarketing personas are powerful tools to help you create more effective call-to-actions, social media content, landing pages and email messages.

This free e-book will walk you through eight steps to creating and using effective marketing personas for your nonprofit.

You will learn:

  • What marketing personas are and why you should care.
  • How to discover the emotional triggers that motivate your supporters.
  • Four questions that will breathe life into your personas.
  • Resources for finding photos you can use for your personas.
  • How to use your personas to improve your website content. Continue reading
January 23, 2013

Five tips to create powerful infographics

How nonprofits can use infographics to demonstrate supporters’ impact

Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, Web publishers, bloggers, social media managers, individuals.

John HaydonPeople support your organization for one reason: They view your organization as the agent of change they seek.

If they had the resources, they’d make the changes they desire by themselves. But they don’t, which is why you’re in their lives.

So when you tell the story of your cause, you need to show how supporters ultimately create the outcomes. Continue reading

January 19, 2012

How to use Google Insights for your nonprofit or business

Image by marting for Big Stock

Improve your marketing strategy with free insights generated by Google

Target audience: Nonprofits, businesses, NGOs, social enterprises, socially responsible brands, marketing professionals, cause organizations, social media managers, bloggers, individuals.

Guest post by Frank Anderson

You’ve started a blog for your nonprofit, NGO, social enterprise or green business and included examples of your organization’s sustainability initiatives. You’ve highlighted your efforts to reduce your carbon footprint and green your supply chain in your marketing collateral. You’ve created guides for your customers of how to be environmentally conscious with your product.

You’ve laid the groundwork for your green marketing. But things are changing and news is happening fast and furious. There are always new things to be trying and new green ideas you can be writing about to show that your organization is on the front lines of the green movement.

What is Google Insights?

The tagline for the popular movie The Watchmen was “Who watches the Watchmen?” With Google, if you’ve ever wondered, “Who searches the searchers?,” the answer is Google Insights.

Google Insights gives people access to what people are searching for on Google. And before you start to cry privacy foul, this data is on a very high level and no personal data is being shared there. In other words, you can see what groups of people are searching for, but not individuals.

What can I do with Google Insights?

Google Insights is best used for three things:

  • Seeing the general interest in the topics you are focusing on
  • Seeing popular related news articles to give you an idea of what is going on within your focus
  • Ideas for what other areas you could be focusing on

But first, you need to go to the site and start searching for something you are focusing your business on regarding green issues.

Let’s say you run a furniture store. Perhaps you’d want to search for “eco friendly furniture” or “eco furniture” (“green furniture” would obviously pull up some unwanted data). We want to start broadly as Insights works with very high level data. Continue reading