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On Thursday Facebook launched a completely new version of Pages, to help you “manage communication, express yourself, and increase engagement.” There are three significant changes to Facebook Pages, in addition to several minor changes: Log in as Page or Profile – You can now toggle between being logged in as a Profile or logged in […]
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4 ways nonprofits can learn from social entrepreneurs
A screenshot from MapATL, a neighborhood analysis tool. Guest post by Lorna Li Founder & Editor-in-Chief, Green Marketing TV & Entrepreneurs for a Change Ispent 10 years in the nonprofit sector before crossing over to the corporate world, in a sense, out of frustration. Don’t get me wrong. I love the work of many nonprofit […]
15 ways to enhance your Facebook influence
Facebook friends photo grid by Dan Taylor (CC BY on Flickr) Tools & tactics to build authority as a nonprofit advocate Target audience: Professionals at nonprofits, NGOs, government agencies; educators, Web publishers, individuals. Second of two parts. Also see: • How nonprofits can take charge of Facebook’s news feeds Most people use Facebook for personal […]
How nonprofits can take charge of Facebook’s news feed
New tool: The EdgeRank Checker app shows how well your Facebook Page is performing. It’s the heart & soul of Facebook — and few people understand it Target audience: Nonprofits, cause organizations, NGOs, government agencies, educators, Web publishers, journalists, individuals. Also see Part 2: 15 ways to increase your Facebook stature Over the years, […]
Why you want to create a Facebook Page, not a Profile, for your nonprofit
I’ve been chatting with Will Coley lately about nonprofits that violate Facebook’s Terms of Service, sometimes knowingly, by using a Profile to market their cause rather than a Page. Using a Facebook Profile to market your nonprofit on Facebook is not smart, for at least three reasons: You have no way of knowing what people […]
