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Mobile social marketing works in increasing awareness and moving people to actions. It is also becoming an effective way to engage users and constituents. Throughout our experience with mobile campaigns, we’ve run into the some great campaigns and some failures as well. In our ongoing series of articles and case studies on using mobiles for […]
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When help comes in a box
For those of you who don’t know, Tactical Tech is an international NGO specialising in helping human rights advocates use information, communications and digital technologies to maximise the impact of their advocacy work. They empower by providing advocates with guides, tools, training and consultancy which help them develop the skills and tactics they need to […]
An introduction to screencasting
Screencast video captured using Google Earth. We live in a visual age. Instead of telling someone about how to perform a task, why not show her? Screencasts offer a compelling way to pack a lot of information into a short visual package. A screencast is a video that captures what takes place on a […]
Accuracy tip sheet for citizen journalists
Before you write 1. The best way to maintain accuracy is to develop a system and stick to it. 2. Take the extra seconds to read back to the interviewee the spelling of his or her name. If you need an age, ask for a birth date and year. 3. Avoid using secondary sources to […]
Free ebook: How to use Facebook for business (and nonprofits)
An increasing number of nonprofits are expanding their social media efforts with Facebook Pages and Facebook Groups. And for good reason: Facebook is one of the largest social media sites on the web: More than 200 million active users More than 100 million users log on to Facebook at least once each day More than […]
