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My Social Strand: A social media campaign worth sharing

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A game with a serious underlying message about joining the marrow donor registry Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, do-gooders, private citizens. Guest post by Lynn Treadwell BeTheMatch Be the Match, run by the National Marrow Donor Program, is tapping into people’s online social networks to educate in an entertaining way. And […]

Causes reinvents itself as a campaign center

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Late last month I noticed that things looked different on Causes.com. The Nonprofit Technology Network (NTEN) began running a campaign to send 50 nonprofits to the Nonprofit Technology Conference, and the new layout and actions within Causes caught my eye. Causes features videos, commenting, sharing and full Facebook integration with the new Timeline. Causes looks and feels different from its previous iteration; it feels like a campaign center and no longer a Facebook add-on or a stand-alone online fundraising website.

Come to the TechSoup Digital Storytelling Challenge

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If you’re in the Bay Area, join me in 12 days at the 3rd Annual TechSoup Digital Storytelling Challenge. I was at last year’s event — where Room to Read grabbed top honors for the digital story above — and may hand out an award or two this year.

A digital storytelling campaign that went viral

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How one nonprofit’s Click to Donate fundraiser succeeded Imagine if making $5,000 for your nonprofit cause were as easy as clicking a button. This nonprofit did, and its cause went viral. The Hoshyar Foundation, a nonprofit aimed at educating girls in Pakistan, created an online presentation with software company Sliderocket, which with each view made a $1 donation up […]

3 reasons you should attend the edSocialMedia Summit

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Education-focused social media conference comes to SF April 4 Editor’s note: Socialbrite attended last year’s edSocialMedia Bootcamp in San Francisco, and we’re media partners for the edSocialMedia Summit coming to Fort Mason in San Francisco on April 4. Get $50 off your admission by using discount code ‘Socialbrite.’ Target audience: Educators, students, nonprofits, foundations, social […]