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Most nonprofits that jump into social media have one goal: To see how hot or cold the water is. Only when they’ve gotten their feet wet do they scratch their heads wondering: “Why are we in this pool anyway?” Geoff Livingston (1/4 of Zoetica Media) shared a chapter from his book “The Fifth Estate” — […]
Nonprofits
29 tips to improve your nonprofit site’s landing pages
A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list.
Obviously these are some of the most important pages on your website. In Seth Godin’s words, “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
How the Currier Museum is using social media
It’s a key part of museum’s strategy of attraction & engagement Guest post by Alec Stern Constant Contact It’s an interesting juxtaposition – combining 19th century art masterpieces with the modern world of social media. One of Constant Contact‘s nonprofit customers, The Currier Museum of Art in Manchester, N.H., has developed a creative social […]
Oxfam America invites public into fight against poverty
Interactive photobook offers way to support contributions by women Guest post by Stacy Coleman Vivanista Oxfam America ran a photo contest for the 100th anniversary of International Women’s Day in March. They created an interactive photo wall that enables supporters to upload photos and messages in support of women’s contributions. We caught up with […]
6 ways YouTube is helping out nonprofits
The highlight of last month’s Nonprofit Technology Conference in Washington, D.C., for me came when Ramya Raghavan, YouTube’s News and Politics Manager, detailed all the programs and services that YouTube provides for the nonprofit community. At NTC, Google announced that nonprofits no longer needed to apply to each program individually — now an all-in-one application […]
