In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
Editor’s note: One of the best-kept secrets in the nonprofit world continues to be Google Grants. If your non-profit fits Google’s criteria, you could be eligible for up to $10,000 a month in free Adwords. There’s one hitch, though. It’s hard to figure out how to spend anywhere near your $10,000 ad allotment because the […]
In May, Facebook rolled out a new Facebook page feature called Promoted Posts as a way to help you increase exposure for your organization’s page updates.
Promoted posts are labeled “sponsored” and show up in the news feeds — both Web and mobile — of people who like your Page. When fans interact with the post, it’s then shown to their friends.
Afew weeks ago Facebook — which just passed 955 million members — rolled out a new feature that lets page administrators schedule updates in advance. In other words, you pick the specific date and time when your update goes live.
Atitle tag is the main title of a webpage that search engines index. It’s visible in the title bar of a browser and in the headings of search engine results, as shown below.