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Why nonprofits need to tell their stories by creating new content Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, journalists, general public. I‘ve been to dozens of nonprofits’ offices, but there’s a phrase I’ve never heard uttered even once: content marketing. Sounds kind of mysterious, doesn’t it? But when you strip it […]
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The only Facebook metric that really matters
When it comes to Facebook metrics, there’s one thing that really matters: People Talking About This. Find out why all other metrics are a means to the end.
How to get people to share your content
Social sharing is now easier than ever, but it still takes encouragement to get your supporters to share your content. Read up on these five mind-shifts that can help you better understand your supporters’ mentality.
10 tips for creating photos that tell stories
Get supporters involved by telling your story with pictures! Check out these 10 tips to let your images shine.
What nonprofits can learn from public radio about storytelling
Photo courtesy of CubaGallery via Creative Commons Should your organization incorporate audio into your digital communications toolkit? Guest post by Will Coley Producer-Founder, Aquifer Media If nonprofits want to learn how to create content that both engages audiences and creates devoted supporters, we need look no further than the gold standard offered each day by public […]
