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One of the most fun projects I’ve worked on recently was Oxfam America’s International Women’s Day 2012 campaign. Here’s a case study of how it went. Long story short, we were asked to provide digital support for the campaign — specifically, to engage bloggers with the goal of raising awareness for the campaign and the work […]
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How to shape your nonprofit’s message in Timeline
Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers — anyone with a Facebook page. Editor’s note: Facebook is switching over all nonprofit and business pages to the new Timeline format this Friday, March 30. Because so many organizations haven’t yet made the move, or are still figuring out the best […]
5 steps to set up your measurement program
Last week I was in Orlando, Fla., speaking about measurement to the Public Relations Society of America chapter there. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at Socialbrite all that much. So below I’ve outlined my approach. If you have a small budget and don’t have access to fancy dashboards, then this might be especially helpful.
How to clean up your Facebook Timeline
If you have a Facebook page (rather than a simple profile), you should be preparing for the switchover to Facebook Timeline, which is coming to all pages on March 30.
Did you know you can fix up the look of your Timeline? Not the cover image at top, but the two rows of updates underneath.
Causes reinvents itself as a campaign center
Late last month I noticed that things looked different on Causes.com. The Nonprofit Technology Network (NTEN) began running a campaign to send 50 nonprofits to the Nonprofit Technology Conference, and the new layout and actions within Causes caught my eye. Causes features videos, commenting, sharing and full Facebook integration with the new Timeline. Causes looks and feels different from its previous iteration; it feels like a campaign center and no longer a Facebook add-on or a stand-alone online fundraising website.
