Focus on what you should be measuring so you can streamline your PR measurement tracking Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises When it comes to the latest in PR measurement, the mere thought of it may make you feel like it’s impossible to “keep up.” Before you overwhelm yourself, take a deep breath […]
Milaap creates sustainability by blending crowdfunding and micro lending Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, educators, journalists, general public. Icould begin this post by regurgitating any number of statistics on the sensory and information overload we all experience these days, but I won’t. We all know that that’s the world we live in. […]
When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content.
One of the most fun projects I’ve worked on recently was Oxfam America’s International Women’s Day 2012 campaign. Here’s a case study of how it went. Long story short, we were asked to provide digital support for the campaign — specifically, to engage bloggers with the goal of raising awareness for the campaign and the work […]
The new National Wildlife Federation page on Facebook. Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers — anyone with a Facebook Page. Editor’s note: Facebook is switching over all nonprofit and business pages to the new Timeline format this Friday, March 30. Because so many organizations haven’t yet made the […]