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Image courtesy of escuchoelecodetuvoz on Flickr How to measure your nonprofit’s Return on Engagement Last month I spoke at the Social Media for Nonprofits conference in New York on creating and measuring return on engagement (ROE). In fact, social media engagement should have been the untitled conference theme. Almost every speaker presented a case study […]
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9 steps to getting started with Google Plus
Decide how to take advantage of the newest social network Target audience: Nonprofits, NGOs, cause organizations businesses, brands, bloggers, educators, individuals. Google’s new social networking platform, Google Plus, is still going strong since it was released at the end of June. Farra Trompeter at Big Duck created an awesome Slideshare presentation that outlined the steps to get your nonprofit started with Google […]
Social change & nonprofit calendar: September
Social Capital Markets returns to San Francisco next week. Events guide for nonprofits & social change organizations Conference season is ramping up again. Here’s a roundup of conferences and events scheduled in the nonprofit and social change sectors for the month of September. I’ll be attending the Social Capital Markets conference in San Francisco […]
Tricks to ramp up your nonprofit’s Facebook Page
Planned Parenthood had success engaging supporters through its Facebook Page. How a few simple changes can make your Facebook Page more visible & engaging to fans Target audience: Nonprofits, cause organizations, community managers, marketing professionals, NGOs, businesses, brands. What is your nonprofit doing to engage with your Facebook fans? I put that question to attendees […]
Storytelling 2.0: Why nonprofits need to tell stories
Nonprofits have astonishing stories to tell — about the constituents you serve, about your mission, about your organization. But too often nonprofits don’t know how to convey those stories effectively. At the Social Media for Nonprofits conference in Los Angeles on Monday, I gave a half-hour talk on “Storytelling 2.0: Harnessing video and commkunity to […]
