Sometimes impact can be achieved without money, an adult or a car This post was written by Beth Kanter, co-author of the new book Measuring the Networked Nonprofit: Using Data to Change the World. She and co-author KD Paine appear at TechSoup headquarters, 525 Brannan St., Suite 300 in San Francisco on Wednesday from noon to […]
Nothing tells the real, impactful human stories of actual constituents like video. In the years that I spent as an advocacy program director, collecting user-generated video from our supporters – advocate stories, testimonials, and messages to legislators – was always high on the priority list.
Issues of storytelling, transparency & disclosure come to fore The big social media story of the year so far has been Invisible Children’s 30-minute film on Joseph Kony. I mean, you just couldn’t get away from it last week — 75 million views on YouTube and counting. I was fascinated, not so much by the […]
An advocacy campaign to save a state park in Big Sur, Calif. (Image by Patrick Smith) A look at the most effective techniques to advocate for social change Guest post by Kyle Henri Andrei Idealware Advocacy organizations often encourage their grassroots supporters to influence politicians and corporations using different methods, from promoting a cause or […]
Talking from the heart may be what motivates supporters, but when it comes to building a long-term social network strategy, there’s no substitute for having your head in the game.