June 24, 2011

Find the influencers who matter most to you

Traackr helps you keep track of the big kahunas in your sector

Target audience: Nonprofits, social enterprises, foundations, NGOs, cause organizations, brands, small businesses, media professionals

Shonali Burke There’s a lot of discussion these days around influencers. With the proliferation of social media, it’s no longer just about generating the conversations online, but now it’s also about who’s talking about you and what they’re saying. It can be helpful to keep tabs on those influencers so that you can engage with them, as well as get feedback on your work.

This is where Traackr comes in. I received a three-month trial of the system and have been using it to gauge traction for the Blue Key campaign.

Much has already been written about the benefits of Traackr. If you haven’t read them, I’m pointing you to some great posts by Valeria Maltoni and Rick Liebling.

The main reason I’m a huge fan of the service is because with Traackr, it’s not about numbers, or how much you talk to someone on Twitter all day. It’s about context, relevance and therefore potential influence based on that contextual relevance. So you could, for example, have someone who is not very active on Twitter or Facebook but has a blog that is devoted to refugee and humanitarian issues. That’s someone I probably want to keep track of — and that’s the kind of thing Traackr lets me do.

You should know up front that Traackr is not cheap. It costs about $500 if you’re signing up for a list as a new account, and then the prices per list goes down. I was told that the founder may be considering alternative prices for small businesses, nonprofits or indie pros, but no word yet on when that will be.

How to use Traackr

Start out by identifying a particular area or topic that you’re trying to find online influencers in. For example, for the Blue Key campaign, one of my searches focused on refugees and humanitarian issues, i.e. people who are active online and who post frequently to any number of online channels about those issues.

Once you’ve identified these topic areas, make a list of keywords relevant to that topic area. You can set up to 50 keywords per search. As you’re doing so, Traackr will tell you how broad or niche that keyword is. You can also include Twitter hashtags and prioritize keywords. For example, here are the keywords I’d set up for this particular search (refugee and humanitarian issues):

Traackr A-list

Once you’re satisfied with your list of keywords (you can test them as you go; Traackr automatically generates a list based on who in its database is using those keywords most frequently), you can activate your search. Then, Traackr starts crawling the Web based on your keywords.

When it’s had a few days to do so, it will give you an updated list of influencers based not simply on how active they are on Twitter or Facebook, but on how much they use those terms in as many of their digital properties as they’ve been able to identify. If you find that the Traackr database is missing one or more of their digital properties can add a property and once Traackr verifies it, it will be added to that influencer’s profile. Continue reading

June 13, 2011

Last week! Get your Blue Key to help refugees

Angelina Jolie at a refugee camp in Tunisia along the Libya border.

And take part in the first ever #BlueKey Tweetathon today!

JD LasicaAt Socialbrite, a lot of people approach us about cause campaigns. But one in particular is especially worth spotlighting this week: the Blue Key campaign, which ends with World Refugee Day next Monday.

Blue Key was brought to our attention by Socialbrite’s own Shonali Burke, who is helping to show USA for UNHCR — the US-based nonprofit that supports the UN Refugee Agency — how social media can help make a real, on-the-ground difference in the lives of people displaced by war, threats of war, ethnic division and other causes.

How you can help

Blue keys

Before we delve too deeply into the refugee crisis, let’s list two simple things you can do to help out.

(1) The first and most important is to order your Blue Key for a mere $5. A blue key will show the 6,000+ staff members of the UN Refugee Agency around the world that we appreciate their work. The key pin or pendant symbolizes our power to help refugees open the door to a new home and a new future.

Get a Key!

(2) The second thing you can do is to spread the word about Blue Key, on Facebook or Twitter. Here are a few ready-made tweets!

  • Did you know that there are more than 43 million refugees worldwide? Your $5 #bluekey could open a new door for them. http://ow.ly/5d54i
  • “Kite Runner” author Khaled Hosseini says anyone can be a refugee. Last week to get your $5 #bluekey! http://ow.ly/5d59P (pls RT!)

If you really want to go the extra mile, you can change your Twitter avatar or Facebook logo to support Blue Key, like Socialbrite has done.

Special events in next week

Displaced Darfuris Receive Efficient "Hippo Rollers" for Carrying Water

Residents of a camp in north Darfur use water rollers earlier this year. Photo by United Nations

Tweetathon today
Today, from 9 am to 9 pm ET, several several of the Blue Key Champions (I’m one) will be taking part in a Tweetathon. We’ll be tweeting about the campaign, why we’re supporting it and urging people to get a key (remember, they’re just $5 each!). Just like in a good old-fashioned telethon, we’re going to talk #bluekey throughout the day. Just follow the #bluekey hashtag.

Also today, from 1 to 2 pm ET (10 to 11 am PT), Roya Hosseini, wife of Khaled Hosseini — the best-selling author of “The Kite Runner” and a Blue Key campaign supporter — will be joining the conversation on Twitter. Roya manages the operations of and tweets for the Khaled Hosseini Foundation and will be sharing insights into the refugee crisis and why the Blue Key campaign is so important. Follow @UNRefugeeAgency and @tkhf (the Khaled Hosseini Foundation). Continue reading