According to the Fundraising Effectiveness Project, most first-time donors never come back to make a second gift. Nonprofits as a whole are losing 57% of their donors every single year. And 71% of first-time donors never return!1 Any fundraising professional will tell you that retaining existing donors costs less than acquiring new donors. The quickest and surest way […]
By Darian Rodriguez Heyman More and more nonprofit donations take place in today’s digital landscape, but how can causes ensure their online storefront is not only open for business, but optimized? As I explored this critical issue in my new book, Nonprofit Fundraising 101, I interviewed Roderick Campbell, the CEO of nonprofit fundraising platform CommitChange. […]
While social media is a great asset for connecting and sharing with your contacts, it’s not always the most effective when it comes to garnering donations for your nonprofit. Find out how you can use social media to help guide your donors down the road to giving.
Many nonprofits already use social media, including mobile, to raise money among individual donors. Small donations add up, as Mark Hanis found. His first Facebook campaign raised $250,000 in 2005 for Genocide Intervention Network, now known as Endgenocide.org.