Facebook is relational, not transactional. Part of building that relationship is moving individuals from awareness to action. Check out the Facebook Ladder of Engagement to learn about the steps involved for fans to take action.
Network for Good hosted a free webinar the other day where I presented 27 Ways to Increase Engagement on Your Facebook Page.
According to a recent survey by NTEN, 89 percent of nonprofits today use Facebook to expand awareness around their cause and to grow their fan base. One challenge that many nonprofits face is keeping fans interested and engaged after they like their page.
If you want to increase pages views and site engagement, it’s critical that you create a more social experience when people visit your website. For example, when people view an article from your blog, they can see which of their friends have already read that article. They also can share content on your site with […]
Video tutorial on the new way to create custom tabs Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, social media managers, Web publishers, individuals. Your Facebook Page is up and running, but you want to entice newcomers to become fans. The best way to do that to direct visitors to your custom Welcome page […]
Ilove the new Facebook Insights. Unlike so many other changes that Facebook has sprung unexpectedly on us, the new Insights is a welcome change. I think it is such a significant change that it is a game-changer in the social media space.