For nonprofits, it’s essential to maintain integrity and avoid keywords that could be problematic when inserted into an ad. Learn the keys to successful searches and see some major search fails.
Editor’s note: One of the best-kept secrets in the nonprofit world continues to be Google Grants. If your non-profit fits Google’s criteria, you could be eligible for up to $10,000 a month in free Adwords. There’s one hitch, though. It’s hard to figure out how to spend anywhere near your $10,000 ad allotment because the […]