July 10, 2015

Nonprofit Case Study: Periscope for Nonprofits

Case study series - gift of lfe

Caroline Avakian Headshot finalAs a follow-up to my Periscope for Nonprofits Quick Guide, I wanted to focus on real Nonprofit Periscopers, and how they’re using this new tool for social good.

Today, I’m featuring Jennifer Tislerics, the Special Events & Partnerships Coordinator for Gift of Life Michigan. Gift of Life Michigan coordinates organ and tissue donations from deceased donors for the state. Jennifer also handles social media, youth outreach, faith-based programs, workplace outreach, and more.

As a refresher, Periscope is a three month-old, free mobile app that allows any user to live stream from wherever they are. Jennifer bravely responded to our call out for ‘Nonprofit Periscopers’ and she had a lot of great advice to offer in our Q & A.

1) What made you want to try out Periscope? Was it a strategic move as part of a larger social strategy, or did you want to experiment with the app first to see if it would work for your nonprofit?

jennifer TislericsI saw the Michigan Secretary of State staff using Periscope at a press conference during National Donate Life Month in April. (In Michigan our Secretary of State oversees the DMV, and helps coordinate the state’s organ donor registry.) It seemed like an easy way to engage a broader audience in an event. I watched a few other broadcasts on the iPad and was intrigued by the possibilities to engage distant supporters in real-time. I decided to experiment with it a bit, to see how it might benefit our organization and cause.

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August 1, 2011

Help your favorite nonprofit get a software donation

Guest post by the Microsoft Citizenship Team

Last week Microsoft announced updates to our nonprofit software donations program to enable more nonprofits around the world to get easier access to the technology they need, when they need it.

We currently provide software donations to more than 40,000 nonprofits each year, but we’re still just getting started and we need your help to reach more. Even if you don’t work at a nonprofit, you can help us spread the word.

Many nonprofit organizations, including some in your local community, are not aware that they can request a donation of Microsoft software, simply by visiting www.microsoft.com/nonprofit. Together, we can ensure nonprofits have access to affordable technology to help them do more with their limited resources.

What you can do to help

There are two easy ways you can help:

1) Share the video above with your colleagues, friends and family to raise awareness of a great resource available to nonprofits. Here’s the YouTube link: http://youtu.be/jvEaOBty6xI

2) Make your cause our cause. Reach out to your favorite nonprofit and make sure they’re aware of the Microsoft donations program.  To make it as easy as possible, we’ve drafted a note below that you can use. Continue reading

March 11, 2011

‘Goodness Engine’ ebook: A social hackathon for DonorsChoose


JD LasicaAcouple of months back, some smart folks came together in San Francisco to provide creative technology and marketing strategies for DonorsChoose.org in a first of its kind “social hackathon.” DonorsChoose raises funds for public classrooms. Several of my friends were there — Beth Kanter, Chris Brogan, Chris Messina, Ben Parr, Kathy Sierra — as well as representatives from Bing, Facebook, Google, Microsoft, REI, Twitter and WebTrends.

Out of this gathering, put on by marketing agency Deep Focus, came a free ebook, Goodness Engine: Driving Greater Social Impact in the Digital World, which aims to help nonprofits — and, yes, businesses — learn about how to use social media for social good, including topics ranging from driving online traffic to creating dynamic content and managing online engagement.

From the introduction of the 54-page ebook:

“We are now more connected than ever before. Power in numbers — especially online — has become our everyday reality. Rallying, organizing and motivating are no longer hurdles, but life-changing opportunities. Passions become movements. Movements make impacts. Impacts re-shape our world. In the spirit of connecting for good, Microsoft’s Bing and Hotmail teams brought together luminaries within the tech industry to help DonorsChoose.org address its ongoing technology and marketing challenges. Deep Focus attended the event and distilled the best ideas, tactics and creative solutions into an in-depth analysis that can serve both nonprofit and for-profit companies with corporate social responsibility (CSR) initiatives.”

Download the free book Continue reading