What happens after the branding agency has been paid and you have a spiffy new website, logo, and some persuasive new messaging? How do we get our staff and directors on board with messaging and concepts that have emerged from this creative process?
Our communications work can at times feel very removed from the programmatic on-the-ground mission work of our peers. So how can we in the new year, make it a practice to directly tie our work to that good we know we’re doing? How do we make it genuinely tangible?
We all want to begin the New Year feeling full of energy, clarity, and direction, but it’s not always how we start off. One of the ways I try to ground myself for the New Year (while still enjoying all the cheese and champagne), is to fill out my yearly personal strategic planning chart.