Last year a study of the 200 largest U.S. nonprofits and found that they’re using social media at a faster clip than the business community or academia for the third year in a row. Some 8 percent more charities are monitoring social media over the previous year’s figures. (See the 10-page findings from UMass Dartmouth — PDF.)
One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me?
The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once.