Last year a study of the 200 largest U.S. nonprofits and found that they’re using social media at a faster clip than the business community or academia for the third year in a row. Some 8 percent more charities are monitoring social media over the previous year’s figures. (See the 10-page findings from UMass Dartmouth — PDF.)
social media dashboard
One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me?
The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once.
The screencast above helps nonprofits take advantage of HootSuite‘s new capabilities. As I say in this short tutorial, it’s one tool to manage your organization’s presence across a wide range of social networks. Very cool. One of HootSuite’s advantages over rival apps like Tweetdeck and Seesmic is that it’s entirely Web-based, and the company takes […]