Facebook is relational, not transactional. Part of building that relationship is moving individuals from awareness to action. Check out the Facebook Ladder of Engagement to learn about the steps involved for fans to take action.
The Networked Nonprofit: Connecting with Social Media to Drive Change
Beth Kanter and Katie Paine discuss the importance and power of measuring your nonprofit’s networks in their new book, “Measuring the Networked Nonprofit.” John Haydon gives us 12 highlights, and Beth provides us a book to giveaway to one reader.