Thought leadership for nonprofits
By Caroline Avakian Content marketing has risen to the forefront in recent years as an important tool (if not the most important) in the nonprofit communication toolbox. It’s about creating great content on your blog, through social media messaging, email, quarterly and annual reports, case studies, whitepapers, etc. At its core, content marketing is about […]
Especially for smaller to medium-sized nonprofits, thought leadership is one of the most effective and least expensive ways an organization can build awareness of their cause, support for their ideas and programs, and influence the communities they need to reach, including decision makers, policy makers and donors.