By using the best attributes of both professional video and user-generated video, nonprofits can create a hybrid approach to creating video content with the service Storyvine.
video for nonprofits
Nothing tells the real, impactful human stories of actual constituents like video. In the years that I spent as an advocacy program director, collecting user-generated video from our supporters – advocate stories, testimonials, and messages to legislators – was always high on the priority list.
Producing video in-house at your organization isn’t as scary as it sounds. More than ever before, organizations are using video as their primary vehicle for communicating their issues and telling the stories of their cause while the tech becomes easier for laymen to use. That’s not to say that you don’t need at least one professionally produced video. You do. But organizations rarely have the budgets to hire pros to create every piece of video content. Creating your second-tier video content in-house is within reach.
This is the first of a three-part series on how nonprofits can create powerful multimedia stories. Part one is an overview of multimedia options available to nonprofits. Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, educators, video producers, Web publishers, storytellers, individuals. With the power of online video, social media and crowd-funding at an […]