Web analytics tools help you track your site’s statistics, which let you see how many people are looking at each page, what sites they came from, and other information to help develop a picture of who your audience is. But which Web analytics tool should you use? Data-tracking needs are similar for all organizations, including nonprofits, libraries, small businesses, and corporations.
How nonprofits should be using data
I recently presented a workshop titled “Data Driven Leadership” at the Massachusetts Nonprofit Network/AGM annual conference along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: What online data can help a leader make informed decisions around programming, advocacy and fundraising? Marc, Steve and I have expertise in Google Analytics, in understanding customer segmentation and databases, and in identifying social media metrics, respectively.
How to optimize your most visited blog pages
Welcome to the 31 Day Challenge To Optimize Your Blog With Social Media. Today guest contributor Michael Martine will offer tips on how to optimize your most visited blog pages. Guest post by Michael Martine remarkablogger Are you leaving money and opportunity on the table? You might be if you haven’t optimized your blog’s most […]