Your organization has included YouTube content as part of your social media marketing plan. You’ve signed up for the Youtube non-profit program so that you can use external links to allow fans to make donations, sign up as volunteers or sign a petition (regular users can link only to other YouTube videos).
I wrote about the “Call To Action” layover feature back in July, but it now appears that YouTube has amped up the feature. It now includes:
1. Prettier links
2. Whenever and wherever you want them to appear
3. Linked images within the video
So what does this mean for your non-profit? It means more clicks, as long as you use them creatively and with a sense of adventure. Funny how it always comes back to you, huh?
Kudos go to Michael Hoffman, who has been working with Steve Grove and Ramya Ragahvan — who runs the YouTube Nonprofit Program — on improving their features for non-profits.John Haydon delivers social web strategy solutions for “the quick, the smart, and the slightly manic.” Curious? Then visit the John Haydon blog, follow him on Twitter or leave a comment.