If you’re like most nonprofits, you will raise most of your money during the last three months of the year, particularly between Thanksgiving and December 31st when the big ball drops.
Now is the time to put all your resources into attracting and retaining as many donors as possible!
Avoid these top five mistakes that could hurt your year-end fundraising on Facebook.
1. Ignoring Facebook altogether
If you’re like most nonprofits, you have at least a minimal presence on Facebook. So does your competition. Not only that but most of your donors are using Facebook.
Facebook isn’t going anywhere, and again, even if you ignored Facebook until November, don’t regret ignoring it during the biggest spike of fundraising you’ll see this year.