Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy […]
Call to Action
One of the most important elements on your nonprofit’s website is your call to action.
You might have a great design, compelling content and lots of visitors to your site. But what’s it worth if no one does anything on the page?
Your organization has included YouTube content as part of your social media marketing plan. You’ve signed up for the Youtube non-profit program so that you can use external links to allow fans to make donations, sign up as volunteers or sign a petition (regular users can link only to other YouTube videos). I wrote about […]