About 50 people — social activists, nonprofit executives, political campaign strategists — turned out for the first Mobilize Your Cause Bootcamp on June 2 to kick off Personal Democracy Forum in New York.
Above is the first part of the presentation on Slideshare: 12 steps to a successful cause campaign (or, if you prefer, advocacy campaign or e-campaign).
While there are other steps that can take your campaign to the next level, these 12 steps are the building blocks you need to get started:
- First, listen and observe. Engage before the Ask.
- Set clear goals & deﬁne metrics to measure
- Deﬁne a clear theme
- Frame it with a personal story
- Create a simple call to action
- Create a conversation hub for participants
- Give your campaign social love handles
- Consider a mobile component
- Identify & enlist evangelists
- Create ongoing mini-actions & provide updates
- Use immediacy: Headlines & deadlines
- Measure results, reconnect, reﬁne, refresh
The bootcamp — and the Slideshare presentation — flesh out these recommendations in more detail. And we’ve just added a “Mobilize” section of Socialbrite to pull together the most relevant resources and pointers.
We’ve already had a couple of inquiries about holding another day-long Mobilize Your Cause Bootcamp. If you’re interested, let’s discuss.
Here are about 70 Flickr photos I took of the bootcamp and the rest of the conference. While I focused on social media strategies and tools, Katrin Verclas, Nicola Wells and Rachel LaBruyere provided a look at using mobile in your campaign.JD Lasica, founder and former editor of Socialbrite, is co-founder of Cruiseable. Contact JD or follow him on Twitter or Google Plus.
This work is licensed under a Creative Commons Attribution 3.0 Unported.