A screenshot from MapATL, a neighborhood analysis tool. Guest post by Lorna Li Founder & Editor-in-Chief, Green Marketing TV & Entrepreneurs for a Change Ispent 10 years in the nonprofit sector before crossing over to the corporate world, in a sense, out of frustration. Don’t get me wrong. I love the work of many nonprofit […]
Archives for February 2011
15 ways to enhance your Facebook influence
Facebook friends photo grid by Dan Taylor (CC BY on Flickr) Tools & tactics to build authority as a nonprofit advocate Target audience: Professionals at nonprofits, NGOs, government agencies; educators, Web publishers, individuals. Second of two parts. Also see: • How nonprofits can take charge of Facebook’s news feeds Most people use Facebook for personal […]
How nonprofits can take charge of Facebook’s news feed
New tool: The EdgeRank Checker app shows how well your Facebook Page is performing. It’s the heart & soul of Facebook — and few people understand it Target audience: Nonprofits, cause organizations, NGOs, government agencies, educators, Web publishers, journalists, individuals. Also see Part 2: 15 ways to increase your Facebook stature Over the years, […]
Why you want to create a Facebook Page, not a Profile, for your nonprofit
I’ve been chatting with Will Coley lately about nonprofits that violate Facebook’s Terms of Service, sometimes knowingly, by using a Profile to market their cause rather than a Page. Using a Facebook Profile to market your nonprofit on Facebook is not smart, for at least three reasons: You have no way of knowing what people […]
10 ways nonprofits can get more out of Facebook
This week I conducted a free webinar for CharityHowTo with my good friend Kurt Steiner. More than 1,300 people registered and about 700 people showed up. Over 85 percent of the nonprofits that attended were already using Facebook, but more than 75 percent considered their knowledge level beginner or intermediate. Together we spent over an […]