If you use Twitter for your nonprofit, you’ve probably been able to meet amazing people, form unexpected alliances and find relevant conversations that you wouldn’t have found anywhere else. But there is one big problem with Twitter. Tweets lose juice. Fast. The graph above is a perfect example of a typical tweet’s lifespan. Born at […]
Archives for May 2011
When nonprofits roll out a social media program, their tendency is to launch a presence on Facebook or Twitter and then treat them simply as new communication or marketing channels. No, no, a thousand times no! Of the 1.5 million charities in this country, perhaps 99 out of 100 go about using social media the […]
Over the past few weeks, Nokia held the first Apps for Change contest, inviting people from around the world to suggest a mobile application to benefit society — which Nokia has agreed to develop. The winners also get to steer a $10,000 contribution to a nonprofit organization.
Socialbrite, the learning hub & sharing community for nonprofits and social good organizations, is looking for a part-time Executive Editor. This is a highly collaborative position that requires someone with serious editorial chops who is familiar with the nonprofit landscape and can hit the ground running. At the outset, the hours will be sporadic and […]
Target audience: Nonprofits, cause organizations, public speakers, educators, NGOs, general public. Idon’t know what it is with us PR folk, but we like to use words, phrases, analogies that evoke destruction when we put our rah-rah hats on. “Sizzlin’!” “Crush it!” “Kill it!” We’re a bloodthirsty lot and happy to be so. Today, I wanted […]