Last week I was in Orlando, Fla., speaking about measurement to the Public Relations Society of America chapter there. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at Socialbrite all that much. So below I’ve outlined my approach. If you have a small budget and don’t have access to fancy dashboards, then this might be especially helpful.
Archives for March 2012
If you have a Facebook page (rather than a simple profile), you should be preparing for the switchover to Facebook Timeline, which is coming to all pages on March 30.
Did you know you can fix up the look of your Timeline? Not the cover image at top, but the two rows of updates underneath.
A game with a serious underlying message about joining the marrow donor registry Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, do-gooders, private citizens. Guest post by Lynn Treadwell BeTheMatch Be the Match, run by the National Marrow Donor Program, is tapping into people’s online social networks to educate in an entertaining way. And […]
Late last month I noticed that things looked different on Causes.com. The Nonprofit Technology Network (NTEN) began running a campaign to send 50 nonprofits to the Nonprofit Technology Conference, and the new layout and actions within Causes caught my eye. Causes features videos, commenting, sharing and full Facebook integration with the new Timeline. Causes looks and feels different from its previous iteration; it feels like a campaign center and no longer a Facebook add-on or a stand-alone online fundraising website.
If you’re in the Bay Area, join me in 12 days at the 3rd Annual TechSoup Digital Storytelling Challenge. I was at last year’s event — where Room to Read grabbed top honors for the digital story above — and may hand out an award or two this year.