Target audience: Advocacy and cause organizations, nonprofits, foundations, NGOs, social enterprises, political organizations, educators, journalists, general public. Guest post by Kyle Henri Andre Idealware Advocacy organizations often encourage their grassroots supporters to influence politicians and corporations using different methods, from promoting a cause or … [Read more...] about Tools for e-advocacy: Resources for cause campaigns
Archives for April 2013
Attract more visitors, encourage sharing through Pinterest Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Pinterest users. [author]By now you’ve heard about Pinterest, the social site that allows people to share images and videos, follow boards and people, and re-pin stuff they find interesting. But have … [Read more...] about 10 ways to optimize your website for Pinterest
Interact with your audience for maximum impact This is another entry in our ongoing series on effective use of Twitter. Target audience: Nonprofits, NGOs, cause organizations, social enterprises, businesses, brands, bloggers, marketers, social media managers, individuals. Guest post by Valerie J. Wilson Tweets are a fantastic way to draw kindness and attention to … [Read more...] about 10 tips for crafting engaging tweets
Encourage likes by using exclusive offers Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Facebook users. [author]One powerful strategy for acquiring Facebook fans is to encourage likes by using fan-gating, where exclusive content is available only to people who have liked your page. The critical part is the … [Read more...] about Create a Facebook page fan gate for your nonprofit
Photo by ipadhacks (Creative Commons) Reach your on-the-go audience with mobile tech Guest post by Brett Meyer and Betsy Ensley ThinkShout, Inc. By now, you may be tired of hearing about how important it is to think about “mobile.” For one thing, it’s a huge topic. Do you need to think about mobile marketing? SMS fundraising? Responsive design vs. a dedicated mobile … [Read more...] about Is your nonprofit using responsive mapping?