By Laura Mahler Gaia Visual Some methods of storytelling are more fruitful than others. And non-profits rely heavily on being able to tell their story really well. For instance, studies into online donor activity reveal that video is currently the hot ticket to accessing hearts and minds: with a 64% higher response rate to ‘Calls […]
Archives for January 2019
Our communications work can at times feel very removed from the programmatic on-the-ground mission work of our peers. So how can we in the new year, make it a practice to directly tie our work to that good we know we’re doing? How do we make it genuinely tangible?
We all want to begin the New Year feeling full of energy, clarity, and direction, but it’s not always how we start off. One of the ways I try to ground myself for the New Year (while still enjoying all the cheese and champagne), is to fill out my yearly personal strategic planning chart.