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Guest post by Lorna Li Founder & Editor-in-Chief, Green Marketing TV People who manage nonprofit organizations understand just how difficult it can be to make ends meet – especially in a tough economy where fewer people are donating. When every dime goes to spreading your green message, it can be difficult to find a spare $2,000 […]
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‘Dragonfly Effect’: Small acts create big change
‘The Dragonfly Effect,” a new book by Jennifer Aaker and Andy Smith, offers a roadmap for nonprofits and individuals interested in discovering “quick, effective and powerful ways to use social media to drive social change,” as the book’s subtitle promises. Part narrative — with an assortment of rich, compelling stories — and part instructional, The […]
Hey nonprofits, what’s better than a BIG donor?
Answer: Me! Yep, I’d love to volunteer for your nonprofit for free. Who am I? My name is David Spark, founder of Spark Media Solutions, a custom publishing/social media firm. So many companies and organizations want to be seen as leading voices in their field, but they try to do it with marketing, branding, and […]
How to display photos and videos to a subset of your Facebook Page fans
Afew months ago, you learned how to target status updates on your Facebook Page so that only fans within a specific location would see that post. Today we’ll take a look at how to post photos and videos to a subgroup of your Facebook Page fans. The video above shows you how to target specific fans […]
A guide to recent changes to Facebook Pages
Facebook Pages has undergone so many enhancements over the past few months that even the simple act of creating a Page is different. So I put together the following “tactical guide” summarizing the steps required to create a Facebook Page as well as all the new Page features. Nonprofits and cause organizations may want to […]
