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‘The Dragonfly Effect,” a new book by Jennifer Aaker and Andy Smith, offers a roadmap for nonprofits and individuals interested in discovering “quick, effective and powerful ways to use social media to drive social change,” as the book’s subtitle promises. Part narrative — with an assortment of rich, compelling stories — and part instructional, The […]
Nonprofits
Hey nonprofits, what’s better than a BIG donor?
Answer: Me! Yep, I’d love to volunteer for your nonprofit for free. Who am I? My name is David Spark, founder of Spark Media Solutions, a custom publishing/social media firm. So many companies and organizations want to be seen as leading voices in their field, but they try to do it with marketing, branding, and […]
Twitter as a force for social good
Most nonprofits and cause organizations look at Twitter as a key ingredient of their social media strategy. But Twitter offers a number of other opportunities for collaboration to advance the social good — many of which you may not know about.
Top 10 social media dashboard tools
One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me?
The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once.
Baking cause into your company
Everyone Can Be A Social Entrepreneur – Dublin Web Summit 4 View more presentations from Sloane Berrent. Last week I had the privilege of going to Ireland for three separate reasons. First, one of my clients, ezetop, is located there. I conducted a day and a half workshop with their online communications and marketing team on a wide […]
