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When nonprofits roll out a social media program, their tendency is to launch a presence on Facebook or Twitter and then treat them simply as new communication or marketing channels. No, no, a thousand times no! Of the 1.5 million charities in this country, perhaps 99 out of 100 go about using social media the […]
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7 tips to set your live presentations on fire
Target audience: Nonprofits, cause organizations, public speakers, educators, NGOs, general public. Idon’t know what it is with us PR folk, but we like to use words, phrases, analogies that evoke destruction when we put our rah-rah hats on. “Sizzlin’!” “Crush it!” “Kill it!” We’re a bloodthirsty lot and happy to be so. Today, I wanted […]
Build a WordPress site for your nonprofit in 9 steps
Building a website is for your nonprofit is not as hard as some people make it seem. As we’ve said before, we recommend using a self-hosted WordPress.org installation over one hosted at WordPress.com because you can take advantage of thousands of free plug-ins created by the WordPress developer community.
How to use your email signature to market your brand
Remember how, in the old days, folks would call on others and, if they weren’t at home, they’d leave their calling card behind? Even in this highly electronic day and age, there’s still room for business cards. But are you maximizing the use of your most basic calling card? And that’s nothing more than […]
29 tips to improve your nonprofit site’s landing pages
A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list.
Obviously these are some of the most important pages on your website. In Seth Godin’s words, “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”
