October 25, 2012

How to create high-quality Web video interviews

by Guest

Skype can be a great tool for creating high-quality web videos without exceeding your nonprofit’s budget. Find out how a few minor investments and five simple tips can help you produce a video to help tell your organization’s story. Continue reading

October 9, 2012

Video for your cause: Get giddy over Viddy

by Guest

Nothing tells the real, impactful human stories of actual constituents like video. In the years that I spent as an advocacy program director, collecting user-generated video from our supporters – advocate stories, testimonials, and messages to legislators – was always high on the priority list. Continue reading

October 8, 2012

How to get your tweets to have staying power

by John Haydon

How Twylah can help you get more juice out of your tweets Twylah is a way to organize your tweets on a single webpage that’s SEO-friendly and search engine optimized, essentially giving your tweets greater exposure and a significantly longer life. This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported.

September 17, 2012

4 QR code tools that will make you love QR codes

by John Haydon

Promote a contest, URL, etc. with Kaywa, Scan & more Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, educators, technologists, Web publishers. Rock The Vote recently launched their Scan To Vote campaign to register 1.5 million voters using T-shirts printed with QR codes. When someone scans the QR code on their friend’s T-shirt, they are directed to a website … Continue reading

September 10, 2012

15 ways to optimize your website’s landing pages

by John Haydon

 In this post, we’ll drill down into your website’s landing pages to find ways to improve one of your organization’s most important ways of reaching the public. A landing page is a page on your website where you want visitors to complete a specific transaction, such as donating money or joining an email list. These are some of the most important pages on your site. As author and social marketer Seth Godin put it: “Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”  Continue reading