Reading to go: Instapaper on the Kindle. Create a productive workflow that lets you save important articles to read later First of two parts. See part 2: Readability: Making the Web more read-friendly Guest post by Scott Hanselman ComputerZen.com Here’s how most folks use the Web. You get a link in email, Twitter, Facebook, […]
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Lessons learned from the Big Blue Test campaign
Afew weeks ago, Manny Hernandez of Diabetes Hands Foundation launched his Big Blue Test campaign. The goal was simple: If the video gets 100,000 views, Roche will donate $75,000. The goal was attained and lessons were learned. Here’s what Manny shared with me: The power of captions We were approached by a Brazilian group that also […]
Newmediarights.org: Know your digital rights
New Media Rights: Know your online rights from JD Lasica on Vimeo. Target audience: Online publishers, nonprofits, cause organizations, bloggers, podcasters. If you work in online publishing, sooner or later you’ll bump up against the laws surrounding the Internet and intellectual property. Enter New Media Rights, a San Diego-based nonprofit that provides assistance regarding new […]
10 beautiful nonprofit WordPress themes
Guest post by Lorna Li Founder & Editor-in-Chief, Green Marketing TV People who manage nonprofit organizations understand just how difficult it can be to make ends meet – especially in a tough economy where fewer people are donating. When every dime goes to spreading your green message, it can be difficult to find a spare $2,000 […]
Twitter as a force for social good
Most nonprofits and cause organizations look at Twitter as a key ingredient of their social media strategy. But Twitter offers a number of other opportunities for collaboration to advance the social good — many of which you may not know about.