Turn data into knowledge through powerful, insightful measurement and analytics tools. Here are three simple tips and resources that nonprofits can put to work to continue listening, monitoring and implementing.
Set up segments to determine who’s sending visitors your way You know that your nonprofit or social enterprise can use Google Analytics to measure traffic not just from referring websites but from social networks like Twitter, Facebook and Google Plus, right? The video above will show you how to measure traffic from supporters using social […]
Add UTM tags (we’ll explain!) as another quiver in your Google Analytics arsenal Target audience: Nonprofits, foundations, NGOs, social enterprises, cause organizations, brands, businesses, Web publishers — anyone with a Facebook page. We’ve seen a lot of changes to Facebook tabs over the years, from the days they were really tabs (at the top of […]
Web analytics tools help you track your site’s statistics, which let you see how many people are looking at each page, what sites they came from, and other information to help develop a picture of who your audience is. But which Web analytics tool should you use? Data-tracking needs are similar for all organizations, including nonprofits, libraries, small businesses, and corporations.
I recently presented a workshop titled “Data Driven Leadership” at the Massachusetts Nonprofit Network/AGM annual conference along with colleagues Marc Baizman and Steve Backman. The question we addressed in the workshop was: What online data can help a leader make informed decisions around programming, advocacy and fundraising? Marc, Steve and I have expertise in Google Analytics, in understanding customer segmentation and databases, and in identifying social media metrics, respectively.