As a consultant and trainer in the nonprofit community, I’ve been waiting with bated breath for the Nonprofit Communications Trends Report. And it’s here! Kivi published the first Nonprofit Communications Trends Report back in 2011, surveying 780 nonprofits.
For the most recent report, Kivi surveyed 1,535 nonprofits – mostly in the US.
Highlights from the 2015 Nonprofit Communications Trends Report are presented in an infographic (below), which includes the following eye-openers:
- Nonprofits no longer have new donor acquisition as a primary goal. Instead, retaining current donors and engaging their communities is becoming more important.
- Communications Directors and Development Directors have conflicting goals. Development, of course, wants to retain and acquire donors. Communications wants to focus less on fundraising and more on brand awareness and engagement.
- Nonprofits are planning on sending more email and direct mail appeals in 2015. 45% of the participants said they will send monthly appeals, and 36% said they will send quarterly direct mail appeals.
- Facebook is still the king of social media channels. 96% of participants have a Facebook page.
- Nonprofits still say their website is the most important communications channel, followed by email and social media. This is as it should be.
- Communications Directors are challenged with lack of time to produce quality content.
- Facebook takes up more time than blogging or email marketing.