Why nonprofits need to tell their stories by creating new content Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, journalists, general public. I‘ve been to dozens of nonprofits’ offices, but there’s a phrase I’ve never heard uttered even once: content marketing. Sounds kind of mysterious, doesn’t it? But when you strip it […]
Storytelling for nonprofits
Especially for smaller to medium-sized nonprofits, thought leadership is one of the most effective and least expensive ways an organization can build awareness of their cause, support for their ideas and programs, and influence the communities they need to reach, including decision makers, policy makers and donors.