Sizing up your options & strategies for being effective with your online petition drive
Target audience: Nonprofits, social change organizations, educators, foundations, businesses, individuals. This is part of Creating Media, our ongoing series designed to help nonprofits and other organizations learn how to use and make media.
By Julie Katz
Political and social activists have a lot of choices these days when launching a petition campaign. But not all petition sites are created equal.
What options do you have to wage an effective petition effort? Here’s a breakdown of what you need, where to go, what to do and how to make an impact. (You can add Change.org and Causes to the list below — we covered them in our roundup of fundraising sites.)
First, you need a cause. Make sure your cause is clear and concise. Have some background information available to buttress your case, including links and citations. Supplement it with media: a video, photo or story that personalizes the issue.
Here are the major petition sites that you can choose from:
The Petition Site
1Care2’s first-rate The Petition Site offers a simple online form letter that makes it easy to sign and send off. Making a petition takes three easy steps on this site: Start the petition page, add your information and create a “petition promo” (how it will appear on the site). Viewers will find the petition statement or letter directly next to the form they will be signing on the petition’s page.
The nonprofit marine conservation group Oceana recently posted a petition asking Congress to save bluefish tuna, a fish rapidly facing extinction because of unmonitored overfishing. The petition has received 10,600 signatures toward a goal of 15,000.
2Petition Online offers a slightly more intricate process to posting a petition. First, you can choose to have individuals’ names hidden, which can help gain signatures but lessens impact, in our view. Second, more information such as comments or zip code can be displayed next to the signature. The site’s most impressive feature is the ability to enter tags and targets for search engine optimization and community outreach. However, we don’t like the fact that you can’t see how much support a petition has gathered beforehand.
As a bonus kick, PetitionOnline’s Twitter account offers updates on recent petitions. The site claims it’s collected more than 87 million signatures with tens of thousands of active petitions. Here’s an example of a petition against the slaughter of horses. PetitionOnline is a branch of DesignCommunity, owned by Artifice, Inc.
3Go Petition is an independent site boasting petitions from more than 75 countries and a No. 1 ranking from Google. What makes GoPetition a bit different is its claim of working with non-governmental organizations and government patrons.
GoPetition also offers filtering options such as the ability to filter profanity and duplicate signatures as well as SEO capabilities. Typical petitions call for stopping the killing of Cape Town’s baboons and one that calls on Denmark to repeal a law banning certain breeds of dogs.
4And now for something completely different. Act.ly is a Twitter-based petition site that couldn’t be more simple: Type in the target’s Twitter name, type in what you are petitioning them to do, and there you have it! A petition is created and, as anything goes in the world of tweeting, you can start spreading it like wildfire. A page comes up with the direct tweet and the full message. Act.ly will display an area to show whether the target has responded or not.
Here’s an example asking Whirlpool Corp. not to close a refrigerator manufacturing plant in Evansville, Ind., that would put more than 1,100 people out of work. People have created 2,100 petitions on the relatively new site so far.
5Online Petition, another independent petition site, is pretty straightforward: Like the other sites, it lets anyone start, promote and sign petitions. It also helps you learn how to maximize your reach to gather thousands of signatures.
Online Petition offers a way to attach blog posts to your petition so that people can see the progress you’re making. Here’s an example of a petition I just created asking Rollins College to to reconsider its contract with a catering company.
6If you’re going to use mass email or a blog format, you can create a petition form through Google Docs. Simply log into Google Docs, go to Create New and choose the Form option from the drop down menu. After saving, the document can be emailed or you can get the HTML code to embed it in your blog.
7Download the WordPress Petition Plug-inand a petition form goes straight into your blog post. After a user submits the details, she receives an email to confirm her signature. Once the petition is complete, the creator can export the full details.
8iPetitions, a site run by RemoteIT, an Internet business service, has collected more than 17 million signatures for causes ranging from wildlife to business reform, from political campaigns to religious issues.
We’re not fond of this site. More often than not we’re met with this message: “The petition you tried to access has expired or has been taken down by its sponsor.”
How to be effective with your petition drive
Targets: Make sure to have links to the websites, blogs or profiles connected to the issue you are petitioning for or against.
Presence: Don’t leave your petition waiting to be noticed! Your petition should be unavoidable to be effective. Use social media outlets to their greatest potential. Create a Facebook Page or Group for the petition with links, information and space for people to share their personal stories. Personalization gets more attention than a form letter.
Social bookmarking: Consider e-mail to be the digital age equivalent to being hassled by petitioners with clipboards on street corners. Indiscriminate e-mail blasts are considered spam. Instead, spread the word on Twitter, Facebook and your blogs! Interlink as much as possible to spread the word. You can link the petition site back to Facebook and your blog to give it more heft.
Pros and cons to online petitions
Pros: The major upside is this: Here’s an easy way to get the word out about your cause and perhaps make a difference. Online petitions are particularly useful if you are mobilizing opinion on behalf of a cause while on a deadline. Demonstrating strong public opinion in mass quantities is especially useful if you’re racing the clock to a major vote or decision.
Cons: A few drawbacks come with petitioning online. First, there’s the “good deed syndrome,” sometimes called slacktivism: the notion that by filling out an online petition, a user considers that an “accomplishment” rather than becoming educated and involved. A second drawback is the “click and send effect” among petition gatherers: the notion that quantity beats quality. While the number of signatures is important, the quality of the petition and the input of the people signing it — eg., people taking time to write a message — proves more persuasive than raw numbers.
Last, consider your social capital. Author Clay Shirky writes about social capital in his books “Here Comes Everybody” and “Cognitive Surplus.” Social capital is what we gain from interacting within our community. The “I-do-for-you-and-you-do-for-me” ideology presents a social contract between individuals, and petitions play an important role in our civic space.
Have you ever created an online petition? What has worked — or not worked? Have we missed any sites? Please leave a comment below.
Image at top by greenforall.orgJulie Katz blogs at Julie the CMC Major.
This work is licensed under a Creative Commons Attribution 3.0 Unported.
I usually use the petition tool at change.org. I was a little surprised that this one wasn't on the list. Still, excellent resource – thanks!
Thanks! We mention the Change.org petition tool in the 2nd paragraph of the story. Yes, it's a good one!
sign my petition please?
can you recommend a petition tool that is accessible by reading software for people who are blind?
Any response to the question of a good accessible petition site for the blind?
JD Lasica says
Great question! Don’t know the answer. Anyone?
GoPetition.com previously worked to meet the W3C standards for blind accessibility. See the following article responding to the changes we made specifically to assist blind users.
Some excellent websites there, to make a petition legal, do you need to have the person who has signed full postal address?
Brenda Kidd says
We used petition.org, but when we wanted to send an email to everyone, petition.org wanted to charge us $2.50 per email. We are a small, grassroots community group and don’t have ANY funds, must less $2.50 per name for the 1,000+ people who signed our petition.
Oops, sorry, meant change.org.
JD Lasica says
Thanks for sharing your experience, Shelley. I haven’t organized any petition drives for a long time so good to know what the options are. ~ jd
Link F. Gäigan says
Return Jordyn Menting to his Father! http://wh.gov/joG
It would be nice to be able to get reporting on the signatures – does anyone have any suggestions?
post this to your link and sign my petition please!
I’ve used iPetitions.com in the past but don’t think I will again. I sent 4 emails to their support team with a critical question and never heard back.
JD Lasica says
Two other sites that are certainly worth including:
• Causes.com has a petition functionality
This is a great petition tools list, thank you so much for sharing! Lots of great things to keep in mind.
In my 35 years of activism I have found signon.org and the care2 site to be about the 2 lamest petition sites in existence. It is nearly impossible to properly explain the cause/need for a petition in “2-3 brief lines” While I fully agree there is no need to write a book, insisting on this type of brevity is insane!
It’s not difficult to see why (even with its MANY issues) change.org is still the place we all turn to when we need to accomplish something of importance. Just my opinion based on experience.
GoPetition.com doesn’t charge ripp-off fees per email that change dot org does and has good social network tools and large facebook presence. They have a lot of feedback on their testimonials page worth looking at.
Shalu Sharma says
I want to start an online petition but wish to embed it in the website. Which ones are the best?
Made a great petition with Avaaz.org but needed technical advice which I never got. I need to be able to translate the text into various languages without creating separate petitions. Also the signatures that appear in the feed are significantly less than those in the stats available to the creator and I would like to have access to the list of who signed to know where to aim the petition to carry on its potential. Grateful for any tips!
I need an online petition that has a field to check if you are a registered voter. Any suggestions?
Tracy Robben says
Petition with 66 signatures. Goal is 55,000 signatures.
I am using change.org and it is a good website,
Debbie Deland says
Very hard to collaborate on petitions; providing editors for petitions (chargeable) might help user and improve petitions; an editor that requests 2 or more petitioners to collaborate on their petitions; picture and story important, unfortunately, like the media, petitions require some of kind of negative grabber
SIGN IT. http://petitions.moveon.org/sign/demand-coal-enforcement-1?source=s.fwd&r_by=1445927
For folks interested in a petition tool for easily creating mobile-friendly petition campaigns with your organization’s branding that integrates directly with Salesforce.com, check out our new Soapbox Petitions app: http://blog.picnet.net/2014/01/23/introducing-soapbox-petitions-mobilize-supporters-build-your-mailing-list-advance-your-mission/
For folks interested in an alternative to easily create mobile-friendly petition campaigns with your organization’s branding that integrate directly with Salesforce.com, check out our new Soapbox Petitions app: http://blog.picnet.net/2014/01/23/introducing-soapbox-petitions-mobilize-supporters-build-your-mailing-list-advance-your-mission/
can anyone please sign my petition: President of the United States: I would like video chatting to count as meeting in person, for people looking to file for a fiancee visa. http://www.change.org/petitions/president-of-the-united-states-i-would-like-video-chatting-to-count-as-meeting-in-person-for-people-looking-to-file-for-a-fiancee-visa?recruiter=73696704&utm_campaign=twitter_link_action_box&utm_medium=twitter&utm_source=share_petition via @Change
Check out One Click Politics, part of NationBuilder. They have easy customizable online action widgets that you just drop into your organizations website for easy and fast sign up. Mobile friendly and saves all the signatures for future outreach.
Save Art With Friends says
Please sign our petition on Change.org:
Art With Friends, the only multi-platform artists app/game that has racked up over a million downloads on Google Play alone, has been scheduled to come to an end on Apr 1,2015. The “Save Art With Friends Initiative” is a global community of artists and supporters dedicate to saving the app. We have much more vested in this app than that of a mere game. We want to protect our artwork, and we need help from suppoters to accomplish our goals; Save Art With Friends!
Thanks, Anecia Price – “Save Art With Friends” Rep
Camp Aignion says
Set up online petitions in no time but with tremendous impact: